Posts Tagged ‘newsletters’

The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

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Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 10 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow. Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune. Tell this to[…]

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Clark Kent Quits (and how you can too!)

By: Dave Dee on: October 25th, 2012 1 Comment

Yesterday, in Superman issue 13, Clark Kent quit his long-time job at the Metropolis newspaper. Kent, Superman’s alter ego, has been employed by the newspaper since the comic book series started in the 1940’s. But new Superman writer Scott Lobodell says they wanted to “explore Superman through a modern-day lens.” As far as what Kent will be doing now that he’s quit—Lobodell says you are going to see him “come into his own in the[…]

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