Posts Tagged ‘niche’

Get Your Marketing Ready For Those Most Likely To Vote YES

By: Dave Dee on: October 16th, 2012 6 Comments

Last week I read a funny cartoon about the election … “The Brilliant Mind of Edison Lee” cartoon shows Orville Edison running for the White House. An assistant tells him he has a call from Mr. Jones from the industrial polluters association. Edison takes the call and says, “Bob, for a small campaign contribution we’ll see to it that the EPA leaves polluters alone when we take office.” Edison hangs up the phone and his[…]


What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer. We do like to take a least one nice trip every year. We’ve practically traveled all over the world. But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up[…]


Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 15 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself. Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.”[…]