Posts Tagged ‘Online Marketing’

Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: January 9th, 2016 6 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]


Shocking. Over 50% Of Small Businesses Don’t Do This…And Why YOU Must.

By: Darcy Juarez on: December 10th, 2013 5 Comments

A few days go as I was leaving work, I pulled out my iPhone to search for a local shop to buy a bottle of wine. I quickly found a website that listed locally owned and run specialty wine shops. With an interactive map, I could see where these shops were located and then click on “pins” on the map to see more about each shop. As I viewed the list, I found myself, rightly[…]


3 Internet Marketing Truths You Should Know To Make Money Online

By: Dan Kennedy on: June 7th, 2013 17 Comments

There are Three Internet Marketing Truths You Should Know To Make Money Online:

First, there are marketing and selling principles valid with every media including all online media.

Two, there is an ENORMOUS AMOUNT OF B.S. about online floated about and popularized by people who do not understand the essential principles and IDEAS they speak of as if facts – these “online is unique,” new metrics, online only folks are just the same as the Amish, except they have iPads instead of horses and buggies; they live in their own little world.

Three, there is a constructive, productive way to think about the internet and online media. It is not a new god to be worshiped. It’s not a wizardly magic wand. But it does provide a portfolio of legitimate opportunities.


Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 9 Comments

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands[…]