Posts Tagged ‘Personality in Copy’

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 6 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]

READ MORE

What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]

READ MORE