Posts Tagged ‘personality’

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 6 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]

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Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

By: Dave Dee on: May 16th, 2013 2 Comments

Have you seen the movie “The Guilt Trip”? It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention. Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you. It took him five years to[…]

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Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 15 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself. Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.”[…]

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