Posts Tagged ‘referrals’

Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message… …to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free. But they keep these people locked away and out of sight. How dumb is that? Who are these slam-dunk[…]


How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2013 6 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted. Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must[…]