Posts Tagged ‘Sales and Persuasion Strategies’

The Number #1 Job of Selling

By: Dan Kennedy on: February 13th, 2015 9 Comments

When it comes to the task of selling, many miss the mark on what’s truly Job #1. To do so is to court disaster. A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear. FIRST:  Having Moral Ambiguity About Selling One is moral ambiguity.[…]


The Five Most Reliable Sales Strategies I know

By: Dan Kennedy on: September 13th, 2014 11 Comments

Selling is largely a science, meaning that doing precisely the same presentation x-number of times will predictably produce y-number of results.  There are proven, fundamental formulas for selling.  When you go into a “persuasion situation” of ANY kind, it is just plain dumb to “wing it”.  If you haven’t made a study of selling strategies and sales formulas, you should.  Here are five of the most reliable sales strategies I know: 1. BIG Guarantee –[…]


Persuasion Secrets: How to Be Fascinating and Influence Other People

By: Dan Kennedy on: February 5th, 2013 3 Comments

In December, Barbara Walters announced her 19th annual list of the year’s “10 Most Fascinating People.” Making the top ten were actor/director Ben Affleck; Alana Thompson, 7 year old star of the hit reality TV show Honey Boo Boo; the governor of New Jersey, Chris Christie; Olympic Gold Medalist Gabby Douglas; E L James, author of 50 Shades of Grey; Boy Band One Direction; former Secretary of State Hillary Rodham Clinton; multi-talented animator and director[…]