Posts Tagged ‘sales letter’

J.K. Rowling’s Big Lesson & How To Increase Readership

By: Darcy Juarez on: October 4th, 2012 1 Comment

“Can’t lose.” That’s what media people were saying about British author J.K. Rowling’s new book, The Casual Vacancy. The author released her first attempt at writing an adult-themed book last Thursday. Prior to its release, CBS News said that whether it “is a staggering genius or a mediocre disappointment” the book couldn’t lose as it was already at the top of Amazon bestsellers list and had sold at least a million copies in advance in[…]

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The Vince Lombardi Principle Needed To Profit That Even Seasoned Businesses Neglect

By: Dave Dee on: August 7th, 2012 2 Comments

In 1959, Vince Lombardi (1913-1970) took over as head coach of the Green Bay Packers. The team was coming off the worst record in their team history, winning only one game the entire season. To make matters worse, the team hadn’t had a winning season in 11 years. At his first team meeting, Lombardi looked the players in the eye and said, “I have never been on a losing team, gentlemen and I don’t intend[…]

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No fireworks needed: 5 tips to make sure your next event is packed full

By: Darcy Juarez on: July 3rd, 2012 3 Comments

With tomorrow being the 4th of July, a lot of competing events are happening here in Chicago… One of the events is the annual Naperville Ribfest which brings sixteen of the nation’s best rib vendors together in a head-to-head competition to win the favor of judges and festival goers. The vendors have rib samplers (among other things) that you can purchase to try their sauce. In addition to ribs,  regular festival-type food such as kettle[…]

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