Posts Tagged ‘sales letters’

Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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The Easier, More Enjoyable Way To Make Sales Go Through The Roof

By: Dave Dee on: June 12th, 2012 5 Comments

A couple of weeks ago I read a comment in response to one of my blog posts that immediately made me think of a sales and persuasion technique we rarely, if ever, talk about… The comment was made by a reader named Scott on my post, Three Business Lessons From The “Queen Of Disco” Donna Summer… (If you missed that post, you can view it here.) In his comment, Scott relayed how he used similar[…]

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Critical Copywriting Strategies for Marketing a Small Business

By: Dan Kennedy on: October 23rd, 2009 4 Comments

Around here, on Planet Dan, we say “Copy Is King”…and we focus on the Message (and on Message To Market Match). But, as the highest paid professional, freelance direct-response copywriter working today, I can afford to tell you…and do tell you….things other copywriters will not. While it must be on target, copy gets credit for only 20% to 25% of a successful direct-mail piece/campaign, ad, web site, etc. Another critical element is the ‘who’ reading[…]

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Bill Glazer Shares 7 Small Business Marketing Tips About Offers

By: Bill Glazer on: September 23rd, 2009 16 Comments

You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we are, here are our hours, here’s our phone number. Build an appealing offer. Most are very unexciting, plain vanilla. A strong[…]

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