Posts Tagged ‘santa claus’

Even Santa Claus Can Be a Niche

By: Dan Kennedy on: December 1st, 2009 5 Comments

There are riches in niches for your small business marketing…I nag again, again and again. This year, the first official international convention of The Almagamated Order of Real Bearded Santas was held in Branson, Missouri, attended by over 300 professional Santas with real beards (a niche within the Santa niche!), plus some Mrs. Santas and a few nebbishy elves horning in on the fun. I was at a National Speakers Association Convention in the late[…]

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Be Your Own Santa Claus

By: Dan Kennedy on: November 30th, 2009 3 Comments

I am writing most of this on what is now – to me, inexplicably – called ‘Black Friday’, the day after Thanksgiving. This year, some $400-Billion to $450-Billion will be spent on holiday shopping and holiday related purchases; travel, in spite of the recession, unemployment, etc. – booming; hard for me to see what’s “black” about it, in general. Of course there are (always) people bringing up the rear economically, some chronically; others temporarily experiencing[…]

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