Posts Tagged ‘shaun buck’

One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 6 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see. The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question… Which is better? To be a big fish in a little pond or little fish in a big pond? It’s[…]


Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 10 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow. Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune. Tell this to[…]