Posts Tagged ‘small business’

Four Fast Fixes for Local Search

By: Brian Horn on: March 24th, 2010 10 Comments

As Google beings to take “search” to next level (i.e. Google’s real time search), more and more people are beginning to niche to their cities or neighborhoods for certain searches. Targeting local visitors is critical if you serve the local market (totally “obvi”). The cool thing is…it is WAY easier to rank when you add a local modifier to your search term (i.e. easier to rank for “houston financial planner” than “financial planner”). Optimizing a[…]

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What Do Small Business Customers See?

By: Dan Kennedy on: March 4th, 2010 10 Comments

On Monday, I wrote about the importance of customer or client relations. I explained my belief that each customer you can acquire has tremendous long term value and that most small businesses fail to understand and work to preserve this value. Now, here are some customer relations tips I urge you to consider for your small business: Make good customer relations a priority in your business – think about it, brainstorm it, talk about it[…]

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Leaving Comments Can Make You Famous and Get You More Business

By: Brian Horn on: January 13th, 2010 132 Comments

I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment. One of the main benefits of a blog is the ability to start a conversation directly with me, Dan, Bill, Mara, Russell Brunson, Jim Palmer, Mike Capuzzi, Robert Skrob…or any of the other authors…and even the other readers. So, if you have been a silent[…]

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Social Networking Opportunities for a Small Business

By: Brian Horn on: January 6th, 2010 13 Comments

Social networking (also called social media) is a broad term, so in theory the definition could vary from person to person based on what they use it for. To me, Social Networking and Social Media is simply any online tool or site that acts as a platform for interaction and networking. If you can write a post, comment on a someone else’s post, add your own content, vote on content, or even just re-arrange the[…]

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Master One Thing and Make It Your Own

By: Dan Kennedy on: December 10th, 2009 5 Comments

In the 1900’s, America was so crazy for harness racing that over 1,000 tracks dotted the country, and THE sports celebrity of the time was a racehorse, not a person. His name was Dan Patch. In 1901, Dan’s rookie year of racing in the big league – the Grand Circuit – he won every race in which he competed, and began flirting with the 2:00 mile, then the bar of greatness for a Standardbred. By[…]

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Even Santa Claus Can Be a Niche

By: Dan Kennedy on: December 1st, 2009 5 Comments

There are riches in niches for your small business marketing…I nag again, again and again. This year, the first official international convention of The Almagamated Order of Real Bearded Santas was held in Branson, Missouri, attended by over 300 professional Santas with real beards (a niche within the Santa niche!), plus some Mrs. Santas and a few nebbishy elves horning in on the fun. I was at a National Speakers Association Convention in the late[…]

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The Greatest Strategy So Few Small Business Marketers Are Willing To Use

By: Dan Kennedy on: October 26th, 2009 4 Comments

Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example. The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only the Jewish or Catholic or Muslim or Hindu buyers, or only the Asian or African-American or British or Irish or[…]

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Critical Copywriting Strategies for Marketing a Small Business

By: Dan Kennedy on: October 23rd, 2009 4 Comments

Around here, on Planet Dan, we say “Copy Is King”…and we focus on the Message (and on Message To Market Match). But, as the highest paid professional, freelance direct-response copywriter working today, I can afford to tell you…and do tell you….things other copywriters will not. While it must be on target, copy gets credit for only 20% to 25% of a successful direct-mail piece/campaign, ad, web site, etc. Another critical element is the ‘who’ reading[…]

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Using Sex in Small Business Marketing

By: Dan Kennedy on: October 22nd, 2009 5 Comments

Sex in small business marketing has long, long been used, for a wide variety of products, appealing to men, and to women. It can be subtle “ like Cadillac’s woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it return the favor? …overt “ think after-shave ads.humorous “ people my age remember football star Joe Namath in pantyhose. …branding “ think Playboy, think GoDaddy’s Super Bowl commercials…think[…]

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Make History with Your Marketing…Every Single Monday

By: Dan Kennedy on: October 20th, 2009 6 Comments

For several years, I was “the small business marketing guy” assisting a schizophrenic human potential/wealth training organization which, as its main sales activity and deliverable, put on a 3-day seminar every weekend – and had to draw from 300 to 1,000 people to it every week. A good percentage of those people were returning many weekends in a row. Traveling from all over the country to Phoenix. I learned pretty quickly that, every Monday morning,[…]

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