Posts Tagged ‘target audience’

J.K. Rowling’s Big Lesson & How To Increase Readership

By: Darcy Juarez on: October 4th, 2012 1 Comment

“Can’t lose.” That’s what media people were saying about British author J.K. Rowling’s new book, The Casual Vacancy. The author released her first attempt at writing an adult-themed book last Thursday. Prior to its release, CBS News said that whether it “is a staggering genius or a mediocre disappointment” the book couldn’t lose as it was already at the top of Amazon bestsellers list and had sold at least a million copies in advance in[…]


Olympic 2012 Shortfall: 3 Principles To Help You Get Your Message Right, Even In A Bad Situation

By: Dave Dee on: July 19th, 2012 9 Comments

In eight days, the 2012 Olympics start. And one company contracted to help out has announced they can’t deliver. The company, G4S, was paid more than $444 million to provide 10,400 guards for the event. The chief executive, Nick Buckles, told UK’s government that they had a shortage of staff and he “hopes” they can provide 7000 guards. So far they’ve only been able to send 4,200. While the company said they would investigate after[…]