Posts Tagged ‘unique selling proposition’

Why Should I Do Business With You?

By: Dan Kennedy on: October 15th, 2015 6 Comments

What’s in a slogan?  Not much apparently Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nations largest marketers that spend more than 100 million a year on ads.  Only six were recognized by more than 10% of the consumers surveyed. By the way, 10% isn’t exactly something to write home about! Funny enough Circuit City, Kmart[…]


The Vince Lombardi Principle Needed To Profit That Even Seasoned Businesses Neglect

By: Dave Dee on: August 7th, 2012 2 Comments

In 1959, Vince Lombardi (1913-1970) took over as head coach of the Green Bay Packers. The team was coming off the worst record in their team history, winning only one game the entire season. To make matters worse, the team hadn’t had a winning season in 11 years. At his first team meeting, Lombardi looked the players in the eye and said, “I have never been on a losing team, gentlemen and I don’t intend[…]


Subject Line: How to turn your inner “Peter Parker” into a super hero…

By: Dave Dee on: July 9th, 2012 No Comments

The fascination with super heroes and action heroes and all the super hero and action hero movies this summer started me thinking… Who would win in a business battle? Super heroes or Action heroes? Super heroes like you see in The Amazing Spider-Man 3D and The Avengers use their special powers to win their battles… Spiderman bitten by a genetically-modified spider uses his spider-like abilities to save people and fight evil. Thor has physical powers[…]