Posts Tagged ‘USP’

Why Should I Do Business With You?

By: Dan Kennedy on: October 15th, 2015 6 Comments

What’s in a slogan?  Not much apparently Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nations largest marketers that spend more than 100 million a year on ads.  Only six were recognized by more than 10% of the consumers surveyed. By the way, 10% isn’t exactly something to write home about! Funny enough Circuit City, Kmart[…]

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A Back To School Tradition That Can Mean The Difference Business Success Or Failure

By: Darcy Juarez on: August 9th, 2012 6 Comments

The other day I was walking through reams of notebook paper stacked in the shopping aisles and it made me remember back to my own “back to school days”… Remember those? Picking out your lunch box…getting a fresh box of crayons… and buying new school clothes… One of the things I remember is that we would always spend the first few weeks of school reviewing what we had learned the year before… especially in subjects[…]

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