Posts Tagged ‘Virtual CEO Formula’

The Principle of Formula

By: Dan Kennedy on: May 10th, 2016 1 Comment

If you want speed to success in anything it’s almost ALWAYS best to follow a formula. You can arrive at a relatively small collection of formulas and structures that you rely on, that virtually guarantee success time after time, with little or no change, even to the same audience. In every newsletter, every month, I do three stories, and they’re all story-point-benefit, story-point-benefit, story-point-benefit.  You’d think that people would catch on and get bored with[…]