Posts Tagged ‘williams-sonoma’

Are you pricing yourself out of business?

By: Darcy Juarez on: July 12th, 2012 11 Comments

Don’t lower your price to win a bid. One highly successful, more than competitive business owner I know of had the chance for one of the biggest deals of his life. He had submitted a quote to a major company within his industry.

He felt sure he would win the bid as he had the experience required and was making a name for himself in his industry.

When he didn’t get the job, he asked his contact why. Their answer, “Your rate was much lower than we thought it would be, so we thought maybe you weren’t as good as we thought you were.”