Today we are only two weeks away from SuperConference 2012.
As we make final arrangements and I finalize what I’ll be saying from stage, I can’t help but think about what speaking has done for my business. More specifically learning to speak to sell.
It’s given me the opportunity to meet influential movers and shakers that would have otherwise been difficult if not impossible to access. It’s raised my credibility and given me celebrity. And it’s moved hundreds of thousands of dollars into my bank account in as little as a day.
I’m not telling this to you to brag but rather to impress upon you that learning how to speak to sell is one of the most important skills you can master. Because it can dramatically change your income, your business and your life.
By the way, “selling” does not necessarily mean selling a product. It could simply mean selling a group of prospects on making an appointment with you or on your ideas.
Many financial advisors, estate planning attorneys and other professional services providers often do “dinner seminars” and their ability to get attendees to make an appointment after their presentation is paramount to their success.
If you’re an information marketer, at some point, you’ll absolutely need to get up in front of a group of people and speak to sell.
Think about it. The top Internet marketing gurus out there all have live, in person seminars, even though they make money in cyber-space.
When speaking to sell, four ways to sell more are:
Use a persuasion-based format. Speaking to sell is about much more than just talking and then offering your product or service at the end. You need to craft the entire presentation and the delivery of the presentation with precision, following a specific persuasion-based format.
I am NOT saying that you’re unethically influencing people to buy things they don’t need.
NOT AT ALL.
In fact, the major key to my success has to do with my unshakeable belief that what I am offering is absolutely amazing.
However, you do need persuasive speaking tools and strategies to transform your audience into customers.
Believe in the value of what you are offering. Your belief in the value of your product or service is vital to your success in selling it. You want to know and believe that what you offer is incredible and perfect for the people you are speaking to.
With that being said, you can believe in the value of what you have to offer, like I do, and still not get the results you desire.
It’s the starting point for your success. In fact, without this deep belief in what you’re offering, your sales will fall flat even if you learn the psychology of how to speak to sell.
Learn platform selling. Again, the one skill that could radically change your income, your business and your life is learning platform selling.
Notice I said, platform selling not platform speaking. They are different. Most professional speakers don’t make squat and don’t transform anyone’s lives because they don’t know how to sell people on their ideas, products or on taking action.
Practice, Practice, Practice. The best speakers deliver their speech exactly the same every time. From dramatic pauses to taking a sip of water—practicing your speech so that you have precision delivery will ensure nothing is forgotten or left to chance.
Once you learn this skill, everything changes for you. You will not just improve your business, you’ll transform it. Your business will become new, exciting and fun.
Learning to speak to sell can create money, clients, and influential contacts on demand just by talking. Imagine being able to generate $100,000 or more in thirty minutes to an hour. How often do you make that per hour in your business? When you learn to speak to sell, you can do just that.
Note: If you are looking for Dan Kennedy’s “Million Dollar Speaker” formula, Big Mouth, Big Money gives you everything Dan has learned about making money from speaking from his 25 years of speaking engagements. Whether you are just starting out or already established you’ll learn how to find hidden money in your speaking business so you can travel less, be home more and make a higher income at the same time. Learn more.
P.S. Want more insider information on how to leverage marketing and sales to improve your business? Click here to claim your special free bonus of $633.91 worth of marketing materials.