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Say Farewell Forever to Cold Calling
May 04 2015

Three Proven Methods to Attracting a Steady Stream of Desirable Customers It’s been over 40 years since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients,...

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Is it Time to Go Long?
May 03 2015

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long copy format across various media channels (direct mail, website, an email...

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18 Objections Buyers Have That Kill The Sale And How To Overcome Them
May 02 2015

“The wise copywriter anticipates unspoken objections and answers them before they can be voiced.” – Jerry Buchanan If there is an almost universally made error that I see in sales it is this: leaving questions and objections CERTAIN to be in the mind of the...

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Success Stories

  • Appreciates the Brilliant, Successful People at GKIC
    Appreciates the brilliant, successful people at GKIC.
    - Geoff Dahl
  • Knows the Value of Applying Others' Learnings to His Business
    Knows the value of applying others' learnings to his business.
    - Jim Edholm
  • Will Never Cancel his Gold Membership
    Will never cancel his Gold Membership.
    - Micah Mitchell