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Three Proven Methods to Attracting a Steady Stream of Desirable Customers It’s been over 40 years since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients,...Read More
Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long copy format across various media channels (direct mail, website, an email...Read More
“The wise copywriter anticipates unspoken objections and answers them before they can be voiced.” – Jerry Buchanan If there is an almost universally made error that I see in sales it is this: leaving questions and objections CERTAIN to be in the mind of the...Read More
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