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7 Types of Subject Lines That Grabs Attention

By on July 2, 2015

We all get a load of emails every day, and a lot of them are never opened.  The chances of your email being read is pretty low – The best way to make sure you email doesn’t sit unopened is to have a attention grabbing subject line.  Below are 7 different strategies that you can use when creating a subject line for your emails.

1. Intriguing Question – This creates that open loop in the person’s mind. If the question is good enough, they want to find out the answer to that question.

2. How To – The reason that this works is because it concisely – in tow words- makes a specific benefit claim. It says, by treading this, you”re not going to know about something, you’re going to know how to do something.

3. Secrets – The secret… people are very willing to believe that it exist. They’ve sort of been conditioned to believe it. There is a “let them off the hook” factor in it.  What the existence of secrets does is it immediately relieves the person of the responsibility for the problem that they have. It also, of course, arouses curiosity, which is always a good thing.

4. Current Event Tie In   By using a current news event that you can react to immediately you enter the conversation already in the person’s mind.  So what’s one of the things they’re thinking about and they they’re talking about with buddies, co-workers? You can jump on it with email. Now it works best if you can make a relevant tie in.

5. Personalized – This one is one that’s overused a lot, but it does work if used correctly. You need to be sure our customer list is perfect and no names are put in correctly. Often people will not put their actual names in our opt-in and this could kill what is meant to be a personalized email subject line.

6. Bizarre – People find circus freaks, for example, almost irresistible. There are certain things that, if we’re not hardwired to react to them we might as well be.  It’s a more sophisticated strategy. For this one, you really do need to tie it in.

7. Benefit Oriented –  If the email is relevant to the recipients’ needs/wants using a benefit oriented subject line is a great way to pull them in because they are interested in what’s in it for them.

One of the things we say is there’s not a lot you can control with email deliverability but you can control the open rate. Following these 7 strategies is a good way to make sure your emails are at least seen.

Dave Dee

About Dave Dee

Dave is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. Dave has become a top flight mentor and expert and is the GKIC Chief Marketing Officer. For more money-making marketing tips, tactics and strategies, go to

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