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  • ps
    Power of The “PS”

    Most direct-response copywriters agree on this: that you should never end a sales letter without a PS. Why? (1) Some people jump to the end, so the PS can...

    • July 1, 2015
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  • CTT986 Businessman holding paper say no
    8 Steps for Getting Past No

    As a sales professional you need some sensitivity to the reasons, the psychology behind people saying “no”, so you can design sales presentations that acknowledge but pre-empt them. Then...

    • July 1, 2015
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  • How to Get Free Advertising

    There are great ways to get free publicity and advertising and every good business owner and entrepreneur should take advantage of this. Many will balk and say there’s nothing...

    • Posted June 30, 2015
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  • Determine Your Number One Asset

    “Take away my railroads, my factories, my financial resources, but leave me my people and I’ll have it all back in 6 months.” – Andrew Carnegie – I no...

    • Posted June 28, 2015
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  • ARE SALES NUMBERS DROPPING? HERE’S A SURE-FIRE CURE.

    When I first started in business I developed an important mantra to follow: make saleable things and sell them. I can’t tell you how happy I am to have...

    • Posted June 26, 2015
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  • 10 CUSTOMER-GETTING, MONEY MAKING RULES SMALL BUSINESS OWNERS SHOULD LIVE BY

    There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to...

    • Posted June 23, 2015
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  • IS YOUR SMALL BUSINESS MARKETING WIMPY?

    Donald Trump says “e-mail is for wimps.” I’ll leave that for another time, but I couldn’t resist mentioning it. Another type of business wimp seems to be the employer...

    • Posted June 21, 2015
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  • MAKE SURE YOUR AUDIENCE STAYS TUNED IN

                                                           How to...

    • Posted June 19, 2015
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  • BUILDING FUNNELS CAN HELP INCREASE SALES

    How many times has this happened to your business? You successfully pull someone in with your marketing. They mull over the offer. But they leave without buying. You know...

    • Posted June 12, 2015
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  • The Ability To Ask For Help

    Weak people are afraid to ask for help because they feel it reveals their weakness. Strong people ask for help because they are more interested in results (getting stronger)...

    • Posted June 10, 2015
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