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How to Get Free Advertising

By on June 30, 2015

There are great ways to get free publicity and advertising and every good business owner and entrepreneur should take advantage of this.

Many will balk and say there’s nothing good to be gained from something that’s free and that’s not true in this case. Many marketers blend free advertising opportunities with their paid promotions and find it helps stretch their advertising dollars further, attracts customers they might not have otherwise gotten, and builds their credibility, likeability, and trustworthiness.

Here are some great tips for finding these free nuggets of exposure to your business:

Join Forces with a Charity: By partnering with a well-known, reputable charity, you can offer to speak at their events and make television and radio appearances. You may not be directly plugging your company or product but you will be gaining exposure and building a good reputation. Many times when a charity puts out a publication that includes a list of partners and donors, there is space for a picture, your name, the business name, and maybe a little blurb about the business.

Become an Expert and Share What You Know: Offer to appear on local television and radio to share what you know. You won’t get paid for appearing and you may not be able to overtly advertise your product or service but you can certainly tell the listening and viewing audience what you do and then provide them a method to find you (phone number, website, etc.).adfree

Be Creative with your Promotions: One of the best ways you can stand out from your competition is to be a little outrageous with your marketing. Nothing grabs attention like a 3-D or “lumpy” package sent through the mail. The recipient’s curiosity will compel them to open the package and see what’s inside. Why not try sending that outrageous marketing piece to the local media outlets with an offer to appear and talk about how outrageous marketing pieces have helped your local business succeed.

Build a Press Kit: A press kit includes information about you and your business and will come in handy when contacting media outlets. They may ask you for one so you should have it ready. There are lots of free online resources to help you write a press release and then it might cost a small amount to get the press release out to the world. Press releases are effective because you just never know who will pick it up. On a slow news day, with time and space to fill on TV, radio, and in print, a media outlet might just publish it. In the press release, you can drive readers to check out your website and even offer a coupon or special deal for those that found you through the press release. Search engines love fresh content and press releases are a great way to get your name out there frequently for the search engines to find.

Take the time to explore free opportunities to advertise and blend those with your paid campaigns. You’ll find there’s a lot of a benefits and that you can get something for free.

Speaking of free stuff, you can go to and claimed $633.91 worth of valuable marketing information FREE? That’s a whole lot of value for FREE so don’t miss this opportunity!

Don’t be shy about getting out there and getting some free advertising!

Dan Kennedy

About Dan Kennedy

Dan is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

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