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Lead in Niche Markets

By on June 10, 2015

Although I’ve rarely found opportunities to do this personally, because I do not come from any niche, when I have done it and do it, it is always exceptionally profitable, and I’ve evolved into the the practice of steering clients in this direction whenever possible as well as choosing clients to work with who possess such opportunities.  Personally, I’ve made extraordinary profits in publishing, mail-order and seminar businesses in the niches of chiropractic, dentistry and professional speakers; and exceptional earnings by consulting in information product publishing and marketing, business opportunities, and TV infomercials (although I hasten to add, my total consulting activity is much broader).

Niche markets offer smaller opportunities than the mainstream, public marketplace, but they also provide a long list of appealing, offsetting benefits, including lower testing costs and investments, more predictable results, ease of message-to-market matching, affordable use of many media, high dollar units of sale, high margins, and so on. There is also this opportunity: to quickly and (relatively) inexpensively establish a visible, recognized leadership position.

Dan Kennedy

About Dan Kennedy

Dan is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to

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