Archive for 2015

7 Steps To 7 Figures

By: Dan Kennedy on: December 18th, 2015 8 Comments

“It is my observation that few bother to learn the history relevant to their business pursuits, let alone borrow from it and build on it and use it.”  – Dan Kennedy The following is an excerpt from a letter I wrote to 200 entrepreneurs who attended my sold-out event “7 Figure Academy” followed by a brief outline of the 7 Steps.  While the letter is a few years old, the principals are truer today than[…]

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THE MAN, THE MYTH, THE LEGEND… Santa Claus?

By: Dan Kennedy on: December 16th, 2015 4 Comments

Santa Claus is, remarkably, a public domain character. Never has so valuable a piece of intellectual property or celebrity been royalty-free. Most of the time, most people see things, but most never see them as opportunity. Opportunistic Thinking is not a part of most peoples’ mindset. Starbucks may exist because Howard took his Opportunistic Thinking with him on vacation to Europe. Most people just come home with postcards. Most marketers see Santa Claus every 9[…]

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Top Question Asked By Business Owners, Answered

By: Dan Kennedy on: December 12th, 2015 10 Comments

Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you four things you MUST do if you want to consistently attract more customers, increase revenue and eliminate competition: 1) Create a[…]

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The Power Of The Right Message

By: Dan Kennedy on: December 3rd, 2015 8 Comments

Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing,” I’ve finally found a definition that reflects the genius of simplicity. MARKETING is simply making the right presentation of the right message to the right people. With that simple definition as a guide,[…]

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Why “the Shrug” Matters To Your Business

By: Dan Kennedy on: December 1st, 2015 1 Comment

I’ve recently I bemoaned a trend taking place all across society today… a sorry state of affairs afflicting enterprises great and small. I called it “The Shrug”. “The Shrug” is when a multi-million dollar NFL receiver drops a perfectly thrown ball in a crucial 3rd down situation… resulting in turning the ball over to the opposition with potentially season-ending consequences. Yet all the receiver can do is “shrug.” No grief. No anger. No self-recriminations at[…]

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Join Me In Las Vegas

By: Dave Dee on: November 24th, 2015 2 Comments

Come and learn how from of the top experts in the world on how to use Internet Marketing & Marketing Partnerships to grow your business. At this event you will be welcomed with an amazing party followed by two intense day of interactive learning along with some of our best global partners & customers. In addition at the event you will have the opportunity to pitch your concepts and ideas to some of the best[…]

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7 Steps To Creating A Killer Sales Presentation

By: Dave Dee on: November 18th, 2015 5 Comments

Today, I’m going to share with you the foundational steps that I use to create killer presentations that have resulted in MILLIONS of dollars worth of sales for myself, GKIC and clients. If you use that you’re about to learn, this one blog post will be the most valuable thing you read all year. Let’s get right to it: Step #1: WHO IS YOUR SLAM DUNK CUSTOMER? The goal here is to nail down as[…]

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The Fallacy That Holds You Back

By: Dave Dee on: November 14th, 2015 6 Comments

I’ve heard it said dozens of times by dozens of “Guru’s” and it’s complete and utter crap.  They say it to try and be motivating, but in reality they are damaging one person after the next, and instead of helping you to make more money, the only one lining their pockets are them.  Well I’m here not only to expose the lie, but also to show you the truth…and while the lie may sound good[…]

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Why Don’t My Customers Refer Me Automatically?

By: Dan Kennedy on: November 6th, 2015 3 Comments

You’re considered a nice guy or gal. You got kids, a mortgage, a car note ‒ pretty much like everyone else. You do a good job, at least in your mind. Your customers all seem satisfied. So you’re probably wondering how come your customers don’t just automatically refer you to family and friends. There are two very broad reasons for this. First of all, almost nothing happens automatically except for bad things. Think about that[…]

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The Golden Rule of Lead Generation

By: Dave Dee on: November 5th, 2015 3 Comments

There’s an old saying that “you shouldn’t believe your own press.” The point being that you need to think accurately about the reality of your business, and not be sucked into buying any kind of “happy happy” spin – even if it’s spin that you’ve worked hard to concoct and broadcast to the world. That level of self-awareness and accurate thinking underlies what some might call the “Golden Rule of Lead Generation,” which boils down[…]

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