Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: February 18th, 2017 18 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]


Sales Letter Secrets Part 2

By: Wil Beyers on: December 20th, 2016 3 Comments

NB: This article is a continuation of last week’s, which you can find here. Why Just “Writing Copy” Isn’t Good Enough. If you pick up most copywriting and marketing books, they’ll teach you how to do the basics. They’ll show you how to write a headline, close a sale, and insert “hypnotic commands” in your copy. They might even include templates you can “swipe and deploy” for your own business so their products are as[…]


Sales Letter Secrets Part 1…

By: Wil Beyers on: December 12th, 2016 3 Comments

This is truly where “rubber-meets-road” – the creation of your sales letter. It may not be THE most critical component in your Lead Generation System, but it certainly is ONE of the most critical – for a very simple reason: It’s Where You Ask for the Sale! Now this is often where a lot of business owners freeze up or freak out – “I’m not a writer!” they proclaim, “I barely even passed English!” If[…]


Creating Killer Copy

By: Wil Beyers on: November 22nd, 2016 6 Comments

If there’s a single skill you need to flourish as a Dan Kennedy style “Direct Response Marketer” it’s the ability to either write sales copy OR at least be able to recognize good copy. If this sounds daunting, don’t worry – the templates we’ve provided in this article give you a massive advantage over your competitors… most of which have absolutely ZERO clue about how to tell a brochure that sucks wind from a sales[…]


Grab Them By The Throat Using These Headline MUSTS!

By: Mike Stodola on: May 19th, 2016 1 Comment

The headline is the single most important part of any type of advertising you do.  Wether it’s a traditional print ad, like a postcard or sales letter, or the first sentence out of your mouth to a prospect in person or on a webinar or video sales letter (VSL).  When using Facebook or other pay-per-click media, a headline is practically all the real estate you get.  As we’ve said, ‘the headline is the ad, for[…]


7 Keys To Writing Killer Copy Quickly and Easily

By: Dave Dee on: May 17th, 2016 2 Comments

In business you must always seize the moment. Opportunities quickly arise, producing the need for quick, clean, effective copy. Which drives the need to kick out a killer sales letter at blinding speed. If you want to write copy at the fastest speed possible, then you must do more than sit down at the keyboard and hammer away. You need to have some kind of process and strategy in mind. And that’s why over the[…]


Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: April 23rd, 2016 6 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]


When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]


P.S. – the Powerhouse Message at the End of Every Letter

By: Dan Kennedy on: March 26th, 2015 5 Comments

We live in a society that suffers from Attention Deficit Disorder. People no longer simply watch TV and enjoy the show.  They are simultaneously on their laptops or tablets posting updates on Facebook, on their phones texting friends and tweeting, and probably doing ALL of this while driving, eating and reading the paper (on their kindle of course!) In other words, many have poor focusing skills and can’t concentrate on anything for more than a[…]


The #1 Skill That Will Create the MOST Value to Your Business…

By: Dave Dee on: February 7th, 2015 4 Comments

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business. And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler:  COPYWRITING And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone[…]