Copywriting

The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite. In fact, since the beginning of Dan’s[…]

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The one minute profit booster most people ignore…

By: Dan Kennedy on: May 4th, 2014 2 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 6 Comments

I call it the “hidden secret.” Why? Because no one wants to talk about it….not even the gurus. I revealed what it was last Saturday at Super Conference. Here’s the thing… It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both. If you want to build a herd that will stay loyal to you… If you[…]

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Dan Kennedy’s Undisclosed Secret to Success

By: Darcy Juarez on: February 27th, 2014 4 Comments

People often wonder exactly how Dan Kennedy has helped transform so many businesses into million-dollar income producers. Not to mention how many businesses he’s sparked income improvement in. Especially when you look at the wide and diverse range of product and service categories he’s worked with…everything from professional practices such as doctors, dentists, financial advisors and chiropractors to auto repair shops, retail stores and restaurants to info-products, authors, consultants and coaches. Why do they wonder? […]

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Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

  VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”   VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur” VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”  VIDEO #4 “How To Find Your Ideal Customer Part Two…Get In Their Head”   Magnetic Marketing Event Bonus Videos was last modified: December 8th, 2015 by Dave Dee

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3 things that can help you get everything you want in life

By: Darcy Juarez on: January 21st, 2014 4 Comments

“Those few days in Texas, changed my life.” That’s what John Mulry wrote to me in an email a few months ago. He started his email, “You’ve had a massive influence on my personal development. It was this time last year I made the decision to fly half way around the world from Ireland to attend the GKIC Fast Implementation Bootcamp.” He’d written to thank Dave Dee and me and to let us know he’d[…]

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5 Things You Can Do To Make Your New Year More Profitable…

By: Dave Dee on: January 1st, 2014 6 Comments

As you begin the year, we wish you growth, prosperity and autonomy…and hope you have your best year yet. Yesterday Darcy gave you five things to do to get ready for 2014. (If you missed it, read 5 Things To Do Right Now That Will Make 2014 Your Best Year Yet here.) Today, I’ll list five things that will specifically help you meet your income goals for 2014. 1)      Pick your biggest wins. It’s easy[…]

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How to get your customers to open, click and buy, no matter how weak your subject line is

By: Darcy Juarez on: November 26th, 2013 8 Comments

It was a big task… And one I wasn’t entirely sure I could accomplish. The task? Improve our email open rates, click-through rates and revenues. I’d just started at GKIC and, although confident in my abilities, I was still slightly skeptical. Because while I could find good copywriters that could write better subject lines, calls to action and so on, our list was somewhat “damaged.” Meaning that some of the emails we’d been sending had[…]

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Most Entrepreneurs Deprive Themselves Of This Shortcut, Are You?

By: Dan Kennedy on: November 16th, 2013 1 Comment

I’ve just returned from Chicago and our annual Info-SUMMIT event. Chicago, the city itself, is rich in instructive stories and actionable history. An example, American football halfback for the University of Illinois and the Chicago Bears, Harold “Red” Grange (June 13, 1903 –January 28, 1991).  Nicknamed “The Galloping Ghost,” Grange is credited with legitimizing the value of “pay for play” as well as boosting the National Football League and helping it succeed and grow to[…]

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The Most Powerful Way To Improve Your Marketing…

By: Dave Dee on: November 7th, 2013 1 Comment

“I think stories are extremely important…I’ve made a good living with (them) for decades.”—Dan Kennedy Tomorrow I’ll be interviewing Dan Kennedy to get some of his best material out of him as part of a very special event—celebrating Dan’s 40th Anniversary in Info-Marketing. (If you’d like to be a part of this spectacular evening—and listen in on the stories, see the “Best of Dan” video, and all the other fun stuff, you can be a[…]

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