Copywriting

The Most Powerful Way To Improve Your Marketing…

By: Dave Dee on: November 7th, 2013 1 Comment

“I think stories are extremely important…I’ve made a good living with (them) for decades.”—Dan Kennedy Tomorrow I’ll be interviewing Dan Kennedy to get some of his best material out of him as part of a very special event—celebrating Dan’s 40th Anniversary in Info-Marketing. (If you’d like to be a part of this spectacular evening—and listen in on the stories, see the “Best of Dan” video, and all the other fun stuff, you can be a[…]

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Why Copywriting Is The #1 Skill To Master If You Want To Increase Your Income

By: Dave Dee on: October 26th, 2013 5 Comments

Here’s something champion entrepreneurs know about getting people to give you money that most business owners don’t. When most business owners want to increase their business, they advertise. This no doubt is a must-learn skill. That’s why GKIC keeps stressing the importance of learning how to market your business. But once you start creating ads for your business, and once you are able to really see the power of marketing that can bring new customers[…]

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Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]

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Five Quick Marketing Strategies From One of the Worlds Top Marketers

By: Dan Kennedy on: August 13th, 2013 7 Comments

We sure waste a lot of time, energy and money in our society. For example, we try to help people who simply are not ready to be helped. Sales managers frequently invest the majority of their energy trying to help the worst salespeople they’ve got, who, in truth, are doing nothing to help themselves, when they should be helping their top peak performers do even better. Just as an example, when somebody asks for my[…]

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What You Need To Know (And Understand) About Writing

By: Dan Kennedy on: August 8th, 2013 1 Comment

In June, I got to scratch off another bucket list item. I finished, printed, bound and shipped the mystery novel Win, Place, Or Die.   I earned a “with Dan S. Kennedy” writing credit underneath celebrated mystery writer Les Roberts’ name on the front cover. You may now buy your very own copy. It would be good if you did. It’s a good story and an entertaining read.  You’ll enjoy it. Of course, it’s not enough[…]

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How To Get Your Products To Sell FAST

By: Darcy Juarez on: August 1st, 2013 5 Comments

Today I’m going to answer one of the most asked questions I get… “How do I get my products selling fast?” My answer: Put up landing pages and create sales funnels. Although only eight words long, this answer is sometimes a barrier for people. Technology stops them or they aren’t sure how I do it. So the real question that people want answered is… “How do I create marketing funnels and landing pages?” Not only[…]

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Why Is Dan Kennedy Writing To You About A Plumber?

By: Dan Kennedy on: July 16th, 2013 8 Comments

One day a letter arrived in an envelope. Individually addressed to me, by name, with a live stamp not a meter imprint.  In the return address corner was the name of someone I knew. Not a friend. Not a neighbor. It was from a peer of mine, another professional speaker who also lived in Phoenix where I was living at the time. It does not matter the relationship, the important thing, I recognized the name[…]

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Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]

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Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]

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