Copywriting

What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]

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Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]

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Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager. Ending up homeless, he begged on the streets for change in order to survive. Today Toronto Canada native Francis O’Dea is a multi-millionaire. O’Dea says, “One year I was broke, the next year I was a millionaire.” What is his secret? He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his[…]

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Small Things That Provide BIG Impact

By: Dave Dee on: January 31st, 2013 No Comments

In this month’s issue of Success Magazine, best-selling author and keynote speaker Jason Dorsey says people fail because they set too big of goals. Not that you shouldn’t set big goals… Dorsey says, “Most people never reach their biggest goals because they can’t stick to them in the beginning.” He says the “all-important first 30 or 60 days” is when the “magic” happens. So what stops people from experiencing “the magic?” A major success obstacle[…]

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Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 11 Comments

January marks my 40th year in this business. I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year. I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products[…]

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Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013? I’m betting one of them is to make more money. Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before. Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges. Tax increases, regulatory fees and full-time jobs being converted[…]

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How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]

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Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear… From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead. Of course there’s a lot to do personally too—right? Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on… There is a[…]

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Fill This Gaping Hole In Your Persuasion Strategy Immediately…

By: Dan Kennedy on: November 20th, 2012 6 Comments

The beginning of this month during GKIC’s INFO-Summit, I had the opportunity to present insights on copywriting alongside ‘master of dark arts copywriting extraordinaire’ and fellow grizzled veteran of many wars, John Carlton. John worked with Sir Gary Halbert, Prince of Print, intimately, for many years, thus earning a Purple Heart and a grand collection of stories; most not suitable for public telling. Carlton is a renaissance man, rich with life experience and right up[…]

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