Direct Response Marketing

The 10 Commandments for Writing Effective Headlines

By: Dan Kennedy on: March 26th, 2016 11 Comments

The headline is the single most important element for any kind of advertising you might do. This includes but is not limited to newspaper ads or flyers, magazine ads, sales or lead generation letters, postcards, online messages, web content and banner ads. The headline is the ad for your ad. It forces your prospect to read the rest of what you have to say. No matter how good your body copy may be, if your[…]

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The Leap Year – 29 Reasons Not to Miss SuperConference 2016

By: Dave Dee on: February 29th, 2016 No Comments

1. The quickest path to growth is collaboration. Don’t miss out on an opportunity to grow your business with the leaders of commerce. Meet and network with the top business minds and entrepreneurs in the world. 2. Rick Harrison, star of the hit show “Pawn Stars” will be taking the stage to reveal how to leverage the power of marketing and brand to drive real results and real revenue. Every serious business owner needs to[…]

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When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]

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The Power Of The Right Message

By: Dan Kennedy on: December 3rd, 2015 8 Comments

Genius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating. After years in “marketing,” I’ve finally found a definition that reflects the genius of simplicity. MARKETING is simply making the right presentation of the right message to the right people. With that simple definition as a guide,[…]

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Six Social Media Marketing Principles That You Must Use

By: Kim Walsh-Phillips on: October 12th, 2015 8 Comments

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do). Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service.  While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t[…]

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How To Get Other Peoples’ Customers

By: Dan Kennedy on: August 12th, 2015 9 Comments

I just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. It’s all about attracting your ideal new customer, client or patient and THE thing you need to do, which incidentally, most people mistakenly believe the opposite, in order to get them coming to you in droves. Below is an excerpt but you can get the entire special report and accompanying videos[…]

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Dan Kennedy Up Close and Personal

By: Dan Kennedy on: August 6th, 2015 11 Comments

“The Big Ugly Surprise that Cost Me Nearly Everything… How I Rose From the Ashes and You Can Too.”   Now that you’ve heard what Dan’s had to say about the power of “The <SOURCE CODE>” principles in his life, click here to catch up on any episodes you may have missed.   P.S–  Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to[…]

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The demise of direct mail – strictly a grand illusion

By: Dan Kennedy on: July 30th, 2015 1 Comment

“The reports of my death have been greatly exaggerated.” Mark Twain Mark Twain was addressing his critics who were spreading rumors that he had passed away. In fact, Twain was very much alive and his popularity with readers was peaking. Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead. It[…]

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The Art Of The Sale Is An Emotional Experience.

By: Dan Kennedy on: July 17th, 2015 4 Comments

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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Want to Increase Your Success Rate and Your Revenue? Take Time to Study Your Customers.

By: Dan Kennedy on: July 3rd, 2015 3 Comments

I know this may seem obvious. But I’m surprised how some small business owners just don’t do their homework and drop the ball on this one. I’ve been in the marketing business for better than 40+ years now. And in my opinion getting to know your prospect is a critical part of success. I’d go so far as to say that it is the number one secret to creating, writing and executing a successful promotion.[…]

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