Direct Response Marketing

Are Sales Numbers Dropping? Here’s a Sure-Fire Cure.

By: Dan Kennedy on: June 26th, 2015 2 Comments

When I first started in business I developed an important mantra to follow: make saleable things and sell them. I can’t tell you how happy I am to have gotten this revelation early in life. Without it, I most certainly would have struggled to survive, let alone grow my business. What’s one of the biggest problems that stop businesses from growing quickly? It’s a failure to focus on making sales. It’s not uncommon to find[…]

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Make Sure Your Audience Stays Tuned In

By: Dan Kennedy on: June 19th, 2015 1 Comment

How to Hold Their Attention During a One-To-Many Presentation When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in. Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, hit the[…]

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Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 2 Comments

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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Say Farewell Forever to Cold Calling

By: Dan Kennedy on: May 1st, 2015 2 Comments

Three Proven Methods to Attracting a Steady Stream of Desirable Customers It’s been over 40 years since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing – and a lot less to do with chasing after prospects. Whether you are just getting[…]

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Time-Sensitive Spending Triggers

By: Dan Kennedy on: April 17th, 2015 2 Comments

Life Events That Flush Out Whales Into the Open Waters No matter what business you may be in, there are ways to identify potential whales through behavior patterns. Once you are able to figure out what these benchmarks or patterns may be, you can rely on direct, targeted marketing to reach them. There are time-sensitive stimulants that trigger a regular-size fish to grow into a whale. This person may not have been a whale just[…]

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Building Funnels Can Help Increase Sales

By: Dan Kennedy on: April 15th, 2015 3 Comments

How many times has this happened to your business? You successfully pull someone in with your marketing. They mull over the offer. But they leave without buying. You know the feeling. Don’t lose sleep over this because EVERY business, without exception, goes through this. And it doesn’t matter what you’re selling: mutual funds, the latest personal doohickies or snowshoes. Even when you get them all the way to the shopping cart, they leave. According to[…]

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Ten Marketing Rules To Live (or Die) By…Part 1

By: Dan Kennedy on: April 7th, 2015 5 Comments

The No B.S. Rules…as published in Dan Kennedy’s No B.S. Direct Marketing. “I’ll lay the foundation first (a radical idea, itself!)  Please copy these and post them somewhere you’ll see them often until you get them memorized.  Do so will keep you on track, save you a lot of money, and dramatically improve your marketing. From now on, EVERY ad you run, every flyer you distribute, every postcard or letter you mail, every website or[…]

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A Triple Threat Package from GKIC to Help Small Businesses Grow and Prosper with Referrals

By: Dan Kennedy on: March 27th, 2015 No Comments

Sign Up by Midnight Monday and Learn How to Generate an Endless Flow of Qualified Customers The Ultimate No B.S. Referral Machine is the featured product for the GKIC weekend web deal. This is a tested and proven system designed to attract and maintain a steady stream of referrals to your business. Recorded on 4 CDs and 4 DVDs, it’s an intensive process broken down with a corresponding transcript. This training program is divided into[…]

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Turn On the Money-Making Switch for Your Business

By: Dan Kennedy on: March 21st, 2015 1 Comment

What got you to the 5-figure, and possibly even the 6-figure level, won’t work when it comes to achieving a 7-figure income. It’s really very simple. The rules are DIFFERENT when it comes to running a 7-figure business. Old methods and familiar ways of doing things no longer apply. You need to think in radical terms and master a whole new set of techniques and tactics to break that lofty 7-figure barrier. 10 Important Lessons[…]

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Four Steps To Creating A List Building Machine

By: Dave Dee on: March 15th, 2015 7 Comments

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]

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