Direct Response Marketing

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 2 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on[…]

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Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 4 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Book-of-the-Month Club, which offered a new book to members each[…]

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Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He made the point that we[…]

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Ultimate Marketing Funnel Revealed

By: Dave Dee on: August 26th, 2014 2 Comments

Click Here To Get The Free Training “The Ultimate Marketing Funnel” On Thursday! P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics. Ultimate Marketing Funnel Revealed was last modified: September 9th, 2015 by Dave Dee

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One of the biggest money-making super-powers

By: Dan Kennedy on: August 24th, 2014 1 Comment

Dan Kennedy here. I wanted to let you know that I just did a special call with Dave Dee about something vitally important… You see ever since I spent the other day with you, the questions I’ve been receiving have made it abundantly clear to me that there is a critical piece of information missing. It concerns one of the biggest money-making super-powers you’ll ever learn. Because once you “get it,” you’ll make a major[…]

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A Horribly Neglected Ad Strategy That Still Gets The BEST Results

By: Dave Dee on: July 29th, 2014 3 Comments

Recently, my good friend Frank Kern told me he ran the single most successful test he has done in 15 years.  Here’s how the test came about… Frank analyzed an ad that was responsible for growing a tiny company into a BIG company by generating some three million leads (from that ONE ad)… It was also the inspiration for ads created by David Ogilvy, one of the most sought after advertising executives of all time.[…]

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A Big Persuasion Secret You Can Learn From Hanging Out With Kids

By: Dave Dee on: July 24th, 2014 4 Comments

One of my favorite traditions is spending one on one time individually with each of my kids. Whether it’s taking my son to a major league baseball game or taking my daughter to the theater to watch a Broadway show, I love spending time alone with each of them and being truly present when we are together. Years ago, it wasn’t that way. I still spent one on one time with each of my kids,[…]

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10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

By: Dan Kennedy on: July 23rd, 2014 5 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on[…]

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Three Ways Your List Can Teach You How To Yield A Better Response

By: Dave Dee on: July 22nd, 2014 1 Comment

When he started out, he had no idea he was going into marketing. An English major, he thought he was going to be an editor or a writer or something. But when he applied for this little publishing company that published newsletters and books, that type of job wasn’t available. So he took a job with in-house list management instead. That was 33 years ago. In less than a decade that “little company” did over[…]

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Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something you’ve probably heard before AND[…]

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