Direct Response Marketing

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 10 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It[…]

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The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line. The winner receives thousands of dollars in cash[…]

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How can Planning A Vacation Help You Create A More Profitable Business?

By: Dave Dee on: June 19th, 2014 4 Comments

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave. The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their[…]

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How To Multiply Customers At Blinding Speed

By: Dave Dee on: June 7th, 2014 No Comments

When I was growing up, my mother would attend Tupperware or Stanley Home Products parties. Well-known companies such as Mary Kay Cosmetics and Pampered Chef still use party-plan selling today very much the same way as in the 1960’s when my mother attended them. The beauty of this method is that the sales agent leverages the hostess’s family, friends and neighbors list. Invitations are often delivered via phone or personal contact. They encourage guests to[…]

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5 Product Launch Tips From The Product Launch Master Jeff Walker

By: Darcy Juarez on: June 6th, 2014 3 Comments

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our members.  As I re-listened to this recently I realized how true these exact strategies still were today. The creator of the Product Launch Formula, Jeff is considered THE guy to go to when you want to launch a product or[…]

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One Simple Exercise That Can Help Turn You Into A Top Marketer

By: Darcy Juarez on: June 1st, 2014 5 Comments

Recently I read an interview with multi-millionaire Mark Ford, a master copywriter and marketer and co-founder of American Writer & Artists Inc (AWAI) and creator of Early To Rise. In the interview, he talks about how his first really successful sales letter that he wrote affected him financially. When he wrote it, his yearly income was $70,000. The next year his income leaped to around $350,000 and to his recollection, the following year was when[…]

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Five Ways To Get More Referrals

By: Dave Dee on: May 29th, 2014 1 Comment

On Tuesday, Darcy told you about the leak in your business that is causing you to lose customers (and money) without you even realizing it. (If you missed it, you can read Is Your Business Leaking Profits? here.) A popular response to this is: “Why aren’t I getting referrals?” The short answer is that you are most likely using networking strategies or salesman techniques that just don’t work. This is completely understandable. It’s what we[…]

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Is Your Business Leaking Profits?

By: Darcy Juarez on: May 27th, 2014 3 Comments

Drrrrrip…Drrrrrip…Drrrrrip… Drip, drip, drip! My friend first noticed her leak one day during a heavy rain storm. It appeared in the first floor ceiling of her two-story home. The next day she called a roofing company who sure enough found some damage to her roof. But after replacing the roof, the leak returned. Several return visits from the roofing company, an engineer survey, two holes cut in her ceiling and wall, several plumber visits and[…]

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What Business Owners Don’t Know About Price…..

By: Dan Kennedy on: May 17th, 2014 20 Comments

…would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart.  One of my favorite stories has to do with a client in the business of[…]

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Four Reasons Why Some People Have Better Money Luck

By: Dan Kennedy on: May 8th, 2014 4 Comments

May 20, 2014 is “Be a Millionaire Day.” Observed worldwide, it is a day for everyone to think and dream about what it would be like to be a millionaire. If you are not yet a millionaire, you may at some point have looked at a really wealthy person and wondered, “How did he or she get so lucky?” I know I have. Before I was making a lot of money I’d sometimes look at[…]

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