Generating Leads

The Most Important Web Page You’ll Ever Build…

By: Wil Beyers on: December 5th, 2016 No Comments

The most important page in your whole website strategy is your lead capture page. This is also known as a squeeze page, and even though some people call it a landing page, it serves the same purpose. This is where you are going to drive all of your traffic with your postcard AND any other media you are using to drive traffic to your site. Any traffic is going to come to this page. And[…]


A Step By Step Guide To Taking Your Offline Leads Online

By: Wil Beyers on: November 29th, 2016 3 Comments

We are now going to talk a VERY important form of marketing. The strategy we’re outlining here is both effective AND relatively inexpensive – postcards and integrating online marketing with offline marketing. So, we are going to talk about how to use offline methods to generate leads online. Why is this exciting? You can reach lots of highly targeted prospects. As we get into this, you will see why. It’s so easy. There are so[…]


9 Steps To Producing An Effective Lead Generation Magnet

By: Wil Beyers on: November 15th, 2016 8 Comments

Now that you understand the psychology behind the Lead Generation Magnet, and you have all your foundational information in place about your market and so on, it’s time to get down to the nuts and bolts of actually creating your LGM. In this example we’ll be using an audio recording which comes with a written report, but a lot of the lessons here can be applied to most types of Lead Generation Magnet. And we[…]


Your Complete Step-By-Step Formula To Create An Awesome Lead Generation Magnet

By: Wil Beyers on: November 1st, 2016 6 Comments