Sales Tips & Techniques

Psychology Tricks That Can Positively Influence Your Ideal Customer

By: Darcy Juarez on: May 23rd, 2017 5 Comments

Writing copy to boost conversions is not something that comes easily without practice. There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s post are NOT necessarily things you may have considered before… Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the[…]

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Don’t Stop After One Email… Follow The Rules Of Engagement!

By: Nick Loise on: May 16th, 2017 2 Comments

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success. Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first[…]

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Sales Letter Secrets To Living Happily Ever After

By: Darcy Juarez on: May 2nd, 2017 5 Comments

Crafting sales letters is something we are all largely familiar with. I’m sure you’ve buried your nose in plenty of materials guiding you through the standard ‘how-to’ steps that form the basic shell of your next sales piece. (You can also refer to last week’s post, where I included reference to Dan Kennedy’s ‘The Ultimate Sales Letter’…) Now for this week’s post. Which, I can tell you now, will NOT give you steps like headline,[…]

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Writing Headlines That Close In For The Kill… And Get It

By: Darcy Juarez on: April 25th, 2017 2 Comments

    Please raise your hand if you have ever been personally victimized by a headline. By victimized, I mean it’s been waiting sneakily in your line of vision with baited breath, and as you gaze in its direction, BAM! it pops out, all 72pt and bolded, and even though you may only read a random word from its imposing sequence, your moving gaze can’t help but stop. There’s an urgency within you, a burning[…]

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How To ‘Be Somebody’ And Spark Your Sales

By: Darcy Juarez on: March 28th, 2017 1 Comment

It is common knowledge that ‘celebrities’ are perceived as superior to the rest of the population. They are highly regarded when it comes to ambition, opinion, latest fashion trends and even in some cases, knowledge, but the truth is; what REALLY makes them different from everybody else? Take Cam Newton, the Carolina Panthers’ 27 y/o quarterback. He was ranked the number 1 NFL player for 2016- therefore a celebrity in his PARTICULAR FIELD. ‘Relativity’-speaking, Einstein[…]

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Escape The Comfort Zone!

By: Darcy Juarez on: March 14th, 2017 2 Comments

Every business superstar and entrepreneurial expert knows the importance of networking. Not only can it help towards constructing a jam-packed list full of super-hot leads, but you never know where you’re going to meet your next business partner… or successor, if you’re looking to pass the torch and retire in luxury! This is the ‘comfort zone’ for a lot of people. For others, not so much. Attending events and mingling with like-minded people can be[…]

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How Mobile Marketing Brings Home The Bacon

By: Darcy Juarez on: March 7th, 2017 No Comments

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven. Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine![…]

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Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: February 18th, 2017 24 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2017 9 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted. Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must[…]

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Handling Objections and Making the Sale

By: Dan Kennedy on: February 4th, 2017 9 Comments

When it comes to the sales process, there’s a standard set of objections that every sales person is going to hear, no matter what is being sold. The secret to success is to be prepared for these objections. The best way to be ready for them is to script them out in advance, handle them and memorize them. Top sales professionals do this all the time. An objection doesn’t necessarily mean there’s a level of[…]

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