Sales Tips & Techniques

8 Tips For Maximizing Referrals In Your Business Or Professional Practice

By: Darcy Juarez on: February 20th, 2014 1 Comment

In your February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were. While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our[…]

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Announcing Dan Kennedy’s BRAND NEW Magnetic Marketing Live Training

By: Dan Kennedy on: January 8th, 2014 1 Comment

You’re Invited To A FREE, 5-Hour Event That Could Change Your Business Life Forever… “Announcing Dan Kennedy’s BRAND NEW Magnetic Marketing Live Training” Discover How To At Will Create A Flood Of New Customers…At Will Create A Cash Flow Surge…At Will Magnetically Attract Prospects Who Are Pre-disposed To View You As An Expert And Trusted Advisor And Buy From You…Plus Much, Much More Don’t Miss Out on This Very Special ONE-TIME, NO-REPEAT FREE LIVE EVENT[…]

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The Latest (Worrisome) Trend For Getting Money…

By: Dave Dee on: December 22nd, 2013 11 Comments

Recently, I went to a sports meeting at the high school my fiancées son attends. I was impressed with the dedication the coaches, who get paid very little, and the parent volunteers have. As expected, the majority of the meeting focused around raising money and asking for money for various things. If you’ve been to these things, you know that my wallet was coming out of my pocket more than once. Then one of the[…]

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Six Sales Lessons From Smart Phones

By: Darcy Juarez on: December 17th, 2013 7 Comments

Recently a friend of mine took her 79 year old parents to buy their first smart phone. Having purchased their last cell phone more than a few years ago, they were shocked by the price. Expecting to pay under $100, they quickly found that instead these phones were closer to $200 and up. Their first reaction was to ask for the cheapest phone they offered. Sensing their shock, the sales woman showed them the lowest[…]

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How To Double Your Sales…

By: Dave Dee on: November 21st, 2013 No Comments

Time for another “Mind-Reading Moment” from your friendly neighborhood Psychic Salesman on how you can close more sales. When it comes to CLOSING THE DEAL as a salesperson, I’m wagering the following challenges come to mind: You’re sick and tired of rejection… Clients don’t return your calls as often as you’d like… You can’t get appointments with decisions makers… You dread the thought of making even one more cold call… There’s a gnawing pain in[…]

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Five Things You Can Learn From Olympians About Winning In Your Market

By: Darcy Juarez on: November 19th, 2013 4 Comments

Have you noticed all the commercials with Olympic athletes lately? With the February 2014 Winter Olympics approaching, commercials featuring Sochi-destined athletes  have ramped up. But you might have noticed that, even though there are a lot of extremely talented Olympian athletes, most of them are never mentioned. The ads pretty much only feature gold medalists. Why? Because people like to be associated with people and things that are number one, so winners tend to get[…]

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Three Ways To Show Up Like No One Else

By: Darcy Juarez on: November 12th, 2013 5 Comments

This past weekend at Info-SUMMIT, marketers’ extraordinaire Jimmy Vee and Travis Miller walked on stage in matching three piece suits with pink bow ties. (Check it out…click here) There was no question that they stood out and made a memorable impression. As marketers, getting attention…standing out…making a lasting impression…are all things we must strive to do. In fact, that was a common theme throughout the weekend—how to grab eyeballs in an ever-increasing distraction ridden world.[…]

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Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean. But one thing is certain, the shutdown will be temporary. The government will soon be back doing what it does for better or for worse. However there is no debate about what that would mean should a “shutdown” occur in your business.[…]

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3 ½ Business-Boosting Lessons You Can Learn From J.C. Penney’s Rebranding Disaster

By: Dave Dee on: August 6th, 2013 6 Comments

Last week J.C. Penney Co. hired a new senior vice president of marketing. Debra Berman, formerly with Kraft Foods, was hired to win back customers and create more frequent sales. This is the latest in a plan by J.C. Penney’s CEO to reconnect with their customers and revitalize their struggling brand. Why are they struggling? Well, the former CEO tried to transform the store to attract a “younger” and “hipper” audience…and failed, amassing nearly a[…]

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Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of developing copy that sells. Not[…]

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