Small Business Marketing Tips

Kick Ass With Your Next BIG Idea

By: Darcy Juarez on: March 21st, 2017 No Comments

So many hats, so little time. Sound familiar? I get it, we get it. As a business owner you’re probably ALWAYS on the go, struggling to find five minutes where you can really take a moment, breathe (count to ten…) and focus on your business – let alone learn new skills. It’s super-important to get fully-immersed in learning new skills and considering new topics. I mean, how else will you make mistakes and learn from[…]

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How Mobile Marketing Brings Home The Bacon

By: Darcy Juarez on: March 7th, 2017 No Comments

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven. Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine![…]

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Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: February 18th, 2017 23 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2017 9 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted. Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must[…]

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Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: January 7th, 2017 7 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used. It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced. Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do? It is not uncommon for a client or[…]

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Three Uncomfortable Truths About Why Most Businesses NEVER Crack Through To Top Income

By: Dan Kennedy on: November 12th, 2016 13 Comments

It doesn’t much matter where you are in your business at the moment. You can be a well-established pro who knows his income ought to be higher. Or you can be a beginner coming out of the gate and trying to make your way…as long as you have your thinking straight and are serious about your business, you can hit the 7-figure income mark. However, there are three “uncomfortable truths” about why most small business[…]

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Six Ways To Grow Your Business FAST

By: Dave Dee on: July 5th, 2016 7 Comments

Today, I’d like to give you 6 ways to help you meet your business goals and help you grow your business fast. Get focused on your target market. A lot of businesses waste a ton of money on advertising because they haven’t spent enough time choosing the right market for their product and services. Get clear about who your audience is. Once you do this, you’ll cut your waste to zero and start getting maximum[…]

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Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: May 14th, 2016 11 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here. But in the limited space I have, there is no way to summarize them all. I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction.[…]

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Five Things To Heat Up Your Spring Profits

By: Dave Dee on: April 14th, 2016 4 Comments

Ah spring! For most GKIC people, spring can never come soon enough. While listening to a recent weather forecast they mentioned spring was off to a warm start in some places even though “winter” storms continued to linger in others, I couldn’t help but think about the similarity to business forecasts. Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals. Some are still[…]

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The 10 Commandments for Writing Effective Headlines

By: Dan Kennedy on: March 26th, 2016 11 Comments

The headline is the single most important element for any kind of advertising you might do. This includes but is not limited to newspaper ads or flyers, magazine ads, sales or lead generation letters, postcards, online messages, web content and banner ads. The headline is the ad for your ad. It forces your prospect to read the rest of what you have to say. No matter how good your body copy may be, if your[…]

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