Small Business Marketing Tips

Five Business Habits You Should Drop Today

By: Dave Dee on: January 19th, 2016 8 Comments

If you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped. Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business. 1. Churning and burning.  Yes, you want to attract new customers, clients, and patients, but if you are only focused on[…]

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When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]

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Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: January 12th, 2016 6 Comments

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall[…]

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Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: January 9th, 2016 6 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]

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Top Question Asked By Business Owners, Answered

By: Dan Kennedy on: December 12th, 2015 10 Comments

Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you four things you MUST do if you want to consistently attract more customers, increase revenue and eliminate competition: 1) Create a[…]

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How To Get Other Peoples’ Customers

By: Dan Kennedy on: August 12th, 2015 9 Comments

I just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. It’s all about attracting your ideal new customer, client or patient and THE thing you need to do, which incidentally, most people mistakenly believe the opposite, in order to get them coming to you in droves. Below is an excerpt but you can get the entire special report and accompanying videos[…]

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Six Must-Have Strategies For Building Your Business

By: Dan Kennedy on: August 7th, 2015 4 Comments

“The mistake everybody makes is they try and get their customers as cheaply as they possibly can.” – Dan Kennedy THE single, solitary question I’m asked more than ANY other is, “What is the first thing I should do for my business?” This in general is a bad question because every single business has a different answer depending on where they are at. But I know that’s NOT the answer you’re looking for.  So here[…]

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Dan Kennedy Up Close and Personal

By: Dan Kennedy on: August 6th, 2015 11 Comments

“The Big Ugly Surprise that Cost Me Nearly Everything… How I Rose From the Ashes and You Can Too.”   Now that you’ve heard what Dan’s had to say about the power of “The <SOURCE CODE>” principles in his life, click here to catch up on any episodes you may have missed.   P.S–  Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to[…]

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The Art Of The Sale Is An Emotional Experience.

By: Dan Kennedy on: July 17th, 2015 4 Comments

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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Winning Formula for Attracting Customers for Life

By: Dan Kennedy on: July 10th, 2015 2 Comments

Attract more customers – that’s the number one reason I hear from business owners and entrepreneurs when I ask why they think they need to learn to write better. A few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation to learn how to write better.[…]

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