Small Business Marketing Tips

The Art Of The Sale Is An Emotional Experience

By: Dave Dee on: March 5th, 2015 1 Comment

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

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7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 3 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business. 1.) Keep your top customers or clients. As a coach or consultant people[…]

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Make 2015 Your Best Year Ever With These Two Tools

By: Dave Dee on: December 29th, 2014 5 Comments

Here are two tools to help you make 2015 your best year ever. The first one is a training I did on realistic, practical and workable goal setting.  I talked about why much of what you’ve probably been taught about traditional goal setting could actually be demotivating and holding you back.  Then I shared what I’ve learned about the psychology of goals and how to really stay motivated, and achieve them. You can get this[…]

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Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 7 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant). Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines[…]

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 2 Comments

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]

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Five Tips To Increase Your Conversions This Holiday Season

By: Dave Dee on: December 16th, 2014 1 Comment

We’re racing towards Christmas—FAST. There are a lot of shoppers that haven’t even STARTED their Christmas shopping. People are still trying to figure out that unique gift for that special someone or what to buy the person who “has everything.” There’s still plenty of buying to be done which translates into plenty of opportunities for you. But what if you don’t sell traditional gift type products or services? Could you offer a gift certificate? Or[…]

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The REAL Reasons That Your Sales Are Lower Than You Expect (Part One)

By: Dave Dee on: December 11th, 2014 1 Comment

“People are programmed to buy.” –Frank Kern About a week ago, an article in the National Retail Federation appeared that theorized three reasons why Black Friday shopping revenue was lower this year. The reasons cited to influence spending are focused mainly on things outside of a business owner’s control. These include retailers offering discounts much earlier, that the economy is improving, and that consumers are more savvy about spending. But what the article doesn’t address[…]

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WARNING: If You Suffer From This, You May Never Get Wealthy

By: Dan Kennedy on: December 6th, 2014 3 Comments

The opposite of wealth attraction is wealth inhibition.(Tweet this!) Many people are so wealth-inhibited they never even think in terms of getting wealthy. Their thoughts are limited to buying a lottery ticket or fantasizing about some unknown and unexpected fortune being left to them in a will. But having said that, a lot of people do seriously try to figure out how to convert their knowledge, ability, time, energy, and effort into real wealth. Unfortunately,[…]

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You Will NEVER Be Successful Without These In Your Business

By: Dan Kennedy on: November 20th, 2014 4 Comments

If you’ve been in the GKIC world for any length of time, you’ve probably noted that I think it is an idiotic mistake to “wing it.” For instance, recently I discussed why winging it won’t cut it during a sales presentation and why you absolutely must have a sales script if you want to succeed at sales. But there’s an even bigger place that business owners and entrepreneurs “wing it.” And it’s much more dangerous[…]

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