One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out.
You cannot help seeing this technique used more and more. It’s in the advertisements in your weekend paper; it’s on television commercials and in magazine ads. I’ve even seen it used effectively on book covers. You are now starting to see it used on Web sites, blogs, and squeeze pages.
The use of simulated handwriting goes back a long way in advertising, however many copywriters and marketers give me credit for this most recent and widespread use of handwritten doodles with the creation of my CopyDoodles™.
Marketing guru, Bill Glazer called CopyDoodles, “the biggest enhancement I have seen in the last 10 years for people that are writing copy for bumping the response and making the copy much more interesting.”
Before CopyDoodles, it was tedious and time consuming to add handwritten doodles. Now you can add these powerful doodles to your marketing in mere seconds.
Over the years, I have done a number of split tests and across the boards the materials containing handwritten notes and doodles always perform better than those without them. Of course you have to know how and when to use them appropriately (just slapping a bunch of CopyDoodles on your materials without proper context can be counter-productive).
Why is simulated handwriting so effective?
Legendary direct marketer and author of Common Sense Direct Marketing, Drayton Bird, says, “The use of handwritten notes in the margins can add variety and interest to the eye and brain.” Quite simply, the widespread use of computers, word processing, and laser printers has created “homogenized marketing”, 95% of everything looks the same.
When you introduce a handwritten or hand-drawn element to the mix, it becomes very different in a simple, human-personality kind of way.
The effectiveness of a simple red handwritten note and doodle to a web page or direct mail piece can be huge and over time this type of copy cosmetic technique can add thousands of dollars to your bottom line. I know because I have seen the before and after results not only from my own marketing, but from CopyDoodles customers who send me examples.