What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.

We do like to take a least one nice trip every year. We’ve practically traveled all over the world.

But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up my dream car, a brand new custom made Porsche Carrera 4S and while I was signing the paperwork, Rachel Day, who is the dealership’s Financial Services Advisor asked me a question that I hate getting…but I get it asked often.

She asked…

“What do you do?”

The problem is, this is NO easy answer to give people. I could say that I am a Publisher (I publish three newsletters), Business Consultant, Professional Speaker, Professional Copywriter, or a Business Coach.

But the real answer to that question is that I’m really an Information Marketer, which nobody outside our world understands because the term was made up (and the Industry largely invented) by Dan Kennedy.

So, I thought I’d talk to you in this post about Information Marketing and tell you a little bit about this wonderful profession that is leading so many of our Members to financial freedom.

First of all…what is Information Marketing? The best definition that I have ever heard is that you identify a responsive market with high interest in a particular group of topics and expertise, then package together information and services that matches that interest.

So, if you have some sort of core expertise that you think others can benefit from, there is no better time to jump into this highly profitable business because people are literally screaming for it.

Why? Because it is fueled by the ever-increasing pressure on people’s time to receive information in a convenient way and what we are discovering is that they are willing to pay just about anything for it.

For example, here’s just a partial list of just about every imaginable topic that you can provide information about:

  • Gardening
  • Real Estate
  • Yoga For Golfers
  • Investing In Tax Lien Certificates
  • Extreme Fitness
  • Persuasive Voice Skills For Business
  • How To Get Women To Approach You
  • How To Make Money On eBay
  • Better Sex
  • Teaching Parrots To Talk
  • Niche Marketing Systems For EVERY Category Of Business
  • Etc. etc. etc. etc.

Hopefully you get the idea.

There’s other reasons why this business is so attractive and why so many of our members are jumping into it.

First of all, it can be the perfect sideline to your existing business. In fact, the first 4-years that I was providing my BGS Marketing System, I ran it from the back room of my downtown retail store.

In addition, this business allows you to replace manual labor with multiplying and leveraging what you already know. If you prefer, it requires a very small amount of interaction with buyers, a small staff, and a small investment in inventory.

In fact, it can even be operated from your home and is often a great business to retire to. Oh, did I mention that you can make a lot of money which allows you to take the trips of your dreams, send your kids to the best colleges and even pay cash for a Porsche 911 if you chose to.

If this business sounds interesting to you, then I suggest you join me at this year’s Info Marketing Summit.


Bill Glazer is one of the most celebrated Marketing Gurus in the world. Bill and his "Outside The Box" Advertising Strategies have often been featured in the most prestigious Marketing Magazines in the world. Bill is the author of the best selling book, "Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get".

38 Responses

  1. Brian says:

    I still get a kick out of how much Frank Kern made selling those parakeet training videos. Totally crazy how niche you can get with this stuff.

  2. In other words, it’s The Business That Everyone Should Be In.

    See you at the Info-Summit, Bill!

  3. Rob Anspach says:

    “101 different ways to profit from the internet…and none require you to take your clothes off!” Information Marketing combined with Social Media Marketing is the best and easiest way to make money using the power of the internet.

  4. I’m with you, Bill! When you invited me to compete in your Outrageous Advertising Book Contest, I jumped. I was the first to join the YouTube page for the contest, the first video submitted, and ranked #3 in the final entries. Also, if you search YouTube for “Outrageous Advertising Bill Glazer”, my video entry is top listed. If you google the same terms, I have videos on just about all of the first 8 pages of google for this promotion. I shot the video with my iPhone in three takes, entered take one in the contest and used the other two takes to drive traffic to the contest winner, embedded with the link to your YouTube Channel for the contest. Anybody can do this, and I’m happy to teach them. I haven’t recieved an official notification of contest results, but I’m anticipating a lot of attention at your Orlando event in January. Great timing, as my first book is coming out soon,
    50 Top Hypnotists Program You in the Art and Science of
    Hypnosis in Love, Persuasion, Negotiation, Seduction,
    Hypnotic Marketing, and Shameless Bribery to Sway People
    to Let You Help Them Be More Effective, Joyful and Rich.

    Bill and Dan, would you like to submit a chapter for my book and further promote Outrageous Advertising? Let me know. I’m easy to find!

    Stage Hypnotist Simone
    Las Vegas
    email: hypnatrix@hotmail.com (ok to publish anywhere in the world)

  5. Mark Bowden says:

    Okay Bill

    This is a great one and I have spent my life as an Optician untill I found Glazer Kennedy and information marketing.

    Now when asked normally I don’t have an answer as to what I do! but my 12 year old son has a great answer, he turned to me one day in the car and said have you had a good day at work, I said yes actually Alex I have, that is good he replied, what happened?

    I replied, and said that a business I was coaching today, has just had his buisiest month ever, Alex replied that is good Dad, particularly in these difficult times.

    That made me smile, a couple of minutes later, he said Dad, that is like putting food on their table isn’t it, now that really made me smile, and sat very comfortably with me.

    So Bill and Dan, a huge thankyou goes to you guys for helping me put food on my family’s table. Kindest Regards

    PS now when people ask me what I do, I reply with “I help put food on my clients table”

  6. Rezbi says:

    Whenever someone asks me what I do I usually just tell them I write all the junk that comes through their letterbox… and bit more.

  7. Ha! you’ve got it easy Dan. Just be glad you don’t have to tell them you are a golf pro. And have every moron say “Hmmpfff, Must be nice to play golf all day”

  8. I like Tony Rubleski’s response. “I perform exorcisms. Taking the demons out of your business” or something like that at http://www.mindcapturegroup.com

  9. Chesha Hale says:

    Thank you for this info. I am new to the Dan Kennedy no BS Marketing. I have been reading everything and looking forward to implement changes in the way I market my business!!!

  10. Chesha Hale says:

    Thank you for all the information you provide for all businesses!! I can’t want to get your new book.

  11. Chesha Hale says:

    In my industry there is a lot of us! I believe if I apply what I read from Dan Kennedy and Bill Glazier and the sample newsletter, the “Swipe” thingy…still learning…I know I can not only separate myself…but get the attention of folks who are looking for a consultant they have the knowledge, expertise, and that is faithful and there when they need me. I love what I do and I refused to give up on it…It’s time find a better way to market myself!

  12. Chesha Hale says:

    I hoping to expand myself to the point when someone asks me “What do you do..?” I can have that same blessed problem as Bill Glazier!!! Business Coach, Make-up Artist, Business Consultant…I CAN’T WAIT…I am ready to make a difference!!

  13. Chesha Hale says:

    I don’t know how…but I miss you in Fairfax, VA!!! I think I need to check my Facebook several times a day….for updates on Official Glazer-Kennedy Insider’s Circle. I like the title of this one..”What the Sam Hill is an Information Marketer!!! You can tell I am new…I feel like a baby starting all over again…I AM EXCITED!!

  14. Chesha Hale says:

    Ok..the Swipe Thingy is called “Swipe & Deploy”! I am going to read more marketing information tonight! I received my 2nd CD in the mail…I listen to it and got about 7 ideas from it. I am looking for the RIGHT one to work. The CD is with Bill Glazier and Brian Maroevich. Great ideas! I getting ready for the Holiday season…it’s going to be GREAT! I have been out of work for 4 months…I don’t think I want to go back. I want to take advantage of the opportunity that I have right now!!!

  15. I am dying to learn more from Dan and Bill. I confess, I am addicted to your shameless bribes.

  16. Chesha Hale says:

    Marketing. Marketing, Marketing….I didn’t know I can be this excited about Marketing!!

  17. Chesha Hale says:

    This excited about the business(es) I have…I have often wonder how to do this…I love what I do…but struggled to get going and get the customers that I want and just not settle for anyone!

  18. Becoming part of the Glazer Kennedy Insiders Circle has been such an eye opener! I’ve learned so much about marketing and just can’t get enough of it! I only joined a few months ago but already have things in the pipeline that i would never have had the confidence to do if I wasn’t a GKIC member. I don’t know why every entrepreneur isn’t part of GKIC. There is no other resource like it. Thanks Bill and Dan! Oh…and by the way…if you don’t get a copy of Outrageous Advertising that’s Outrageously Succesful…you must be dead….it’s a no brainer…get the book..

  19. Jim Rowe says:

    Bill, I also own a Porsche C4S and love it! This car reminds me of how important marketing is to my business.
    P.S. I won the car in Rory Fatts “Better Your Best” contest and it feels so good! to be a restaurant “Marketing Maniac”

  20. Rob Anspach says:

    anybody can become an information marketer…
    and there are people so desperate to learn (to gain the edge, to eliminate the learning curve) that they will pay big bucks to buy your information…
    … and you say the only thing you know how to do is create sand art?
    well, I’m sure there are others that want to know how to do it… and they will seek you out to get you to teach them how to create sand art better, how to market sand art, and how to sell sand art for a profit.

  21. Bill and Dan, and everybody on the GKIC Team, THANK YOU for the great opportunities you’ve given me! Really fun.

    Stage Hypnotist Simone

    P.S. Have the Outrageous Advertising Video Contest Winners been announced?

  22. Rob Anspach says:

    Stage Hypnotist Simone — good luck with the video contest… you got my vote!

  23. Thanks, Rob,
    Let me know when you get to vegas, I can hook you up with show tix or we can get coffee brainstorm do micro movies have a ball.

    Stage Hypnotist Simone

    P.S. Thanks for your great content. (ssssssssshhhh, keep SOME secrets)

  24. Rob Anspach says:

    Stage Hypnotist Simone – I will make it a point when I’m in Vegas to meet up – would love to interview you (video interview of course). And, show tix and coffee would be a bonus.

  25. Absolutely, Rob. We can monetize your Tax Deductible Visit to Vegas by filming a video series jointly useable by us both. That offer goes to anybody reading these posts in the Glazer-Kennedy Insider’s Circle…all I ask is that you promote Glazer-Kennedy Insider’s Circle so we get more people on this blog to spread the word about the great work Bill Glazer and Dan Kennedy are doing.

    Stage Hypnotist Simone
    Las Vegas

  26. Rob Anspach says:


    maybe one day there will be a Stage Hypnotist Simone inner circle to blog about
    or a Rob Anspach inner circle to blog about… who knows… but at least right now we have Dan & Bill to guide us all along the way!

  27. Frankly, I’m confused why More people aren’t taking advantage of Bill and Dan’s offer to place our likenesses and link’s on their world famous blog for simply blogging!

    People are currently, and always will be, C R A Z Y !

    Stage Hypnotist Simone

  28. Rob Anspach says:

    maybe they have a fear of success

  29. I was fearful of success for many years. Now success, not fear, motivates me just fine–and more effectively.

  30. Rob says:

    well said!

  31. I’ve made it a mission in my life to be there for people who are primarily motivated by the negative emotion of fear. Don’t get me wrong, I can use anybody’s fear to sell them whatever I want. I am a persuasionist, armed with all the tricks. That said, my heart promotes truths that transform and I want people to live extraordinary lives, just like me.

    I make Micro Movies every day. Google Stage Hypnotist Simone and subscribe to my channel for daily updates. Actually, just click on my Zombie Head.

    Stage Hypnotist Simone
    Las Vegas, Baby

  32. […] of our infomarketers are traveling the same path. I have often said, and meant, if you think or hope or attempt having […]

  33. Rob Anspach says:


    what zombie head? – your head looks the same as it did the other days I looked at it… unless thats what its suppose to look like?

  34. Great stuff…spinning my head around…I’ve always wanted to market the information I have…and have loads of it…your stuff is making me think of marketing in a completely different way…thank you!

  35. Rob Anspach says:

    go for it… take action… make it happen

    profit from your passions

  36. […] Gifts at his Direct Response Copywriting website. Other points of interest related to this article What the Sam Hill is an Information Marketer? | Small Business … | Ultimate Entrepreneur Success Secrets – by Dan Kennedy, Bill … | Tips Marketing Plan | […]

  37. Information marketing is great when you provide good quality content. Too many people want to become an information marketer using reused and low quality content. You may make a few dollars but you won’t have any long term wealth from your efforts.

  38. Vee C says:

    I agree with you Jared . Information marketing is ultra-effective with good quality content otherwise it is a waist of time .

Leave a Comment

SuperConference-2018 SuperConference-2018