Google changed its search algorithm in January and February of 2011 (known as the Farmer Update), giving basic importance to a website’s content. While in the past many websites that provided duplicate content or low quality content to their readers could reach high ranking levels through just link building, today its easier for websites that provide the public with unique content to be displayed on Google’s first page results.
The internet seems to be acquiring a more balanced way of functioning after the distortions caused by spun and PLR (public label rights) articles that were poorly written and didn’t provide useful information to the public.
You must take advantage of this change and send organic (free) traffic to your website for an unlimited period of time by using quality content, instead of constantly paying for Adwords ads. Your website will attract daily traffic if it contains superior content that cannot be found elsewhere, and you’ll spend a finite amount of money to fill your pages with this content only once.
There are millions of writers online who can provide you with interesting articles that will have a magnetic effect on your readers. These articles will also attract search engine traffic, by containing the keywords typed in by most internet users when they look for the information the articles provide. There are plenty of websites provide website owners with perfect content for the web written by professional writers. There are many other content providers online; you can choose from a great variety, depending on your budget.
You should post your articles’ links at your home page. Whenever your readers click on your links, they will be directed to that article page at your own website. You should add each article in a separate page of your website, so that each page will attract search engine traffic based on the article’s keywords. The more pages you add to your website, the better it will be for its ranking.
Whenever the information given by an article can be related to the information given by another one at your website, you should link both pages through anchor text. This practice will help each page get a better ranking. It will also improve your website’s usage, helping your readers easily find related information. All article pages must also contain a link to your sales letters, so that articles can convert your visitors into customers.
You can also provide your readers with daily content through a blog that can be easily updated. Put widgets at your website pages, linking them to your blog.
If you do maintain a blog you’ll have to keep purchasing new articles. However, you can also write a few short blog posts yourself, linking them to content already provided by various online sources.
You’ll merely give your personal opinion about the information you have collected. Post better articles written by ghostwriters once or twice per week, among your short blog posts, so that your blog will attract daily readers.