Its been a couple weeks since I gave a hard core SEO tip, so guess its time for a good one.
I want to show you an simple way to remedy a typical issue that leads lots of websites to not get the rankings that they could…that they really deserve.
The issue is that most web desingers have never even heard of something called “First Link Priority”. What sucks is that websites (in particular those with lots of pages) are hurting because they fail to address first link priority correctly.
But…it is VERY, VERY easy to repair on your current site(s) and to totally avoid going forward.
According to Leslie Rohde:
“The First Link Priority rule states that when a page links more than once to the same target page, Google will completely ignore all links after the first, often with negative SEO consequences.”
The problem is that most websites have their logo linking to their home page as the first link…or have the word “Home” as the first link. Then they try to link to their home page throughout the site with a rich anchor text link back to their home page.
But Google only sees the graphical link…which contains no anchor text. The subsequnet anchor text links are of no value at all. You’re missing out on a HUGE opportunity by wasting this first link without using anchor text (which is a valuable source of optimization).
This is important because the links you get from around the Internet are much, much harder to control. Usually you don’t get two links on a page other that your own site, so First Link Priority isn’t an issue.
But, almost all websites link to themselves at least twice, so almost 100% of the time, First Link Priority problems are happening within your own website.
This is actually a good thing, because internal linking is VERY easy to control.
How powerful can this be?
Say you have a 1000 page blog where every page on the site links to home using a logo at the top left. That’s 1000 links that have wasted a potential bump from using anchor text.
How can you fix it?
Use this method..or pass along to your web designer (courtesy of NobleSamurai.com):
Using CSS you can have a simple anchor with desired text and replace the text with an image.
<a href=”http://www.google.com” class=”logo”>Your link text</a>
background: url(images/noble-samurai-logo.png) no-repeat 0 0;