You may, or may not have notices the “Discussions” option in Google recently.
It allows you to specifically target either forums or Q+A …and it’s killer place to perform competitive intelligence and do a little research.
Here’s 4 ways to leverage discussions for SEO + competitive intel:
- Search your competition. There’s a good chance you’ll find potential customers asking about features, alternatives, etc. This gives you a shot to present your business or product as an alternative, or simply learn about what makes them happy…or mad.
- Search your keywords. You’ll find hot tending topics with engaging content. You can use these as ideas for blog posts or articles, or even just social media posts.
- Search your name/business name – This will give you opportunities to jump into the conversation…this will blow their socks off…very impressive.
- Search high-level topics around your keywords – , you’ll find niche forums and blogs based around your topic. IF there is a lots of activity or members….JOIN and get involved.
I know that you’ll be able to think up other ways to use it…if you have a good one, share it in the comments!