Phone numbers used to be the thing. Business owners wanted phone numbers that were easy to remember – numbers stuck in a person’s head.
What was the number for that pizza place? Oh yeah, 555-1234.
Website domains have become the new phone number. And you’re not limited to the numbers one through nine. With domain names, you have the ability to extend your brand and make it so much easier for potential customers to find, remember, and come to your business.
As simple as it seems to pick a domain name – there are still a few important factors that you need to consider. Domain names are an extension of your brand, your business, you.
They’re also important tools that you can use to attract potential customers to your services.
Should I use my business’ name?
This is one option to consider. It also depends on what your business name is. If your business name is “Cipriano and Sons Classic Family Italian Restaurant of Greater Miami” then you might want to consider another option. www.ciprianoandsonsclassicfamilyitalianrestaurantsofgreatermiami.com is not going to fit onto business cards or the sides of trucks very well.
Plus, when somebody is trying to remember your website, they might leave out an ‘of’ or an ‘and’ and then won’t be able to get to the site.
Even if you’re a Miami based Italian restaurant using the business named “Cipriano’s Italian” you will want to consider a few things. www.ciprianositalian.com might not be available – but you’ll want to think about how you are going to utilize your domain name.
There are other options to get something similar:
- Try to pick up the “.net” version of the domain. Sometimes it is still available. Don’t go for the “.tv” or “.info” or any of the other lesser domains (however once you find your “.com” site buy up all other domain extensions)
- Add “The” to the beginning (if WingPlace.com is not available TheWingPlace.com might be available).
- Add the city name (MiamiWingPlace.com).
It’s easy to try to just jump right into putting together a website – but before you purchase your domain, make sure you’ve taken the time to sit down and carefully map out your goals and needs for your business’ website.
Putting together a plan in the beginning will make the process go much smoother as well as make it easy for you to focus your site on your small business’ specific needs.
Invest in your website so that it will invest in your small business marketing.