Lead Capture: 3 Secrets to Creating a Landing Page Which Converts Like Crazy!

By: Brian Horn on: January 19th, 2011 8 Comments

Imagine you are deep in a Google-goggle session looking for something online, and you finally hit a page which causes you to fill out a form and hit submit. What made you do that? Whatever that was, chances are good it is what will make your landing page capture leads for you. Take a few minutes to consider the following landing page secrets, apply them to your landing page design, and you’ll soon be pulling your hair out trying to figure out what to do with so many darn leads!


Yes, keep it simple smarty. There are four basic personality types in all of us. If you’re reading this chances are good you have a good chunk of the analytical personality in you. There’s nothing wrong with that, but when it comes to landing page design, small print with a lot of details will not capture leads. Fun, easy-breezy and to the point will win the day every time. For example, the form itself will work well if it looks casual or non-threatening, like a note pad.

2. Put some bait on that hook.

For example, let’s say you want real estate buyer leads. We are in a foreclosure market. What can you give them in exchange for their information? How about a Free Foreclosure List? Free foreclosure list would be the most prominent feature of the page. Is it too simple? It works, it really works.

3. You should be a film star.

Have you ever been to a website which featured a person talking to you as soon as the page opened? What happened? You probably listened to what the person was saying. The video caused you to stick to the page faster and longer than if it was just dead static text.

It is this affect which has caused the rapid spread of video clips. Use it. No matter how hard it sounds, develop a short script, film it, and get it on your website.

Make it so it starts when the page opens, or it won’t grab your visitors. Keep the video short. People have the attention span of a nat. Just be yourself.

Continuing with the foreclosure list example, you would simply say the offer: “Hi, my name is Suzy, and I would like to get a free foreclosure list to you right away. You’ll have the address and details of all the great deals in our area.

Thanks for watching!

Follow the above three secrets and you’ll be amazed at the amount of leads you can generate. Skip any of the secrets and you’ll struggle. Relax and have fun building your landing page. You are on your way to a record year!


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

8 Responses

  1. linden says:

    Brian good stuff as always..
    I do exactly that, I’m a realtor and this landing page converts over 10 percent http://www.njforeclosurehomes.com

  2. Ray Higdon says:

    Good stuff, I agree totally, the sales page can have all the nitty gritty, once you have captured their info

  3. Jeremy Reeves says:

    I completely agree on #1 and #2, but don’t “quite” on #3. I’ve seen A LOT of tests where NON-autoplay beat out autoplay videos.

    Sure, it grabs their attention – but it’s also a huge interruption that the vast majority of people don’t want. It grabs their attention – but sometimes in a bad way – and if so, immediately gets shut of.


    Having said that – it’s always about testing. Only your specific market will tell you what they want. Autoplay vs. non-autoplay is always a great test. So is video vs. non-video 😉

    Jeremy Reeves

  4. Esta será una excelente página web, podría estar interesado en hacer una entrevista sobre cómo se creó? Si me lo e-mail!

  5. You make it sound so easy maybe I should give it a try – kinda hard with the site I`ve created but I`ll figure out something .

  6. Cecile Burk says:

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    • Mike Stodola MikeS says:

      Thanks Cecile…don’t forget to follow us on twitter to be notifed about new posts, videos and helpful tools.

  7. Matt says:

    Somewhat Excellent

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