Imagine you are deep in a Google-goggle session looking for something online, and you finally hit a page which causes you to fill out a form and hit submit. What made you do that? Whatever that was, chances are good it is what will make your landing page capture leads for you. Take a few minutes to consider the following landing page secrets, apply them to your landing page design, and you’ll soon be pulling your hair out trying to figure out what to do with so many darn leads!
Yes, keep it simple smarty. There are four basic personality types in all of us. If you’re reading this chances are good you have a good chunk of the analytical personality in you. There’s nothing wrong with that, but when it comes to landing page design, small print with a lot of details will not capture leads. Fun, easy-breezy and to the point will win the day every time. For example, the form itself will work well if it looks casual or non-threatening, like a note pad.
2. Put some bait on that hook.
For example, let’s say you want real estate buyer leads. We are in a foreclosure market. What can you give them in exchange for their information? How about a Free Foreclosure List? Free foreclosure list would be the most prominent feature of the page. Is it too simple? It works, it really works.
3. You should be a film star.
Have you ever been to a website which featured a person talking to you as soon as the page opened? What happened? You probably listened to what the person was saying. The video caused you to stick to the page faster and longer than if it was just dead static text.
It is this affect which has caused the rapid spread of video clips. Use it. No matter how hard it sounds, develop a short script, film it, and get it on your website.
Make it so it starts when the page opens, or it won’t grab your visitors. Keep the video short. People have the attention span of a nat. Just be yourself.
Continuing with the foreclosure list example, you would simply say the offer: “Hi, my name is Suzy, and I would like to get a free foreclosure list to you right away. You’ll have the address and details of all the great deals in our area.
Thanks for watching!
Follow the above three secrets and you’ll be amazed at the amount of leads you can generate. Skip any of the secrets and you’ll struggle. Relax and have fun building your landing page. You are on your way to a record year!