Online reputation management is the process of appraising, tracking and continuing conversations concerning your business, on the Internet…including forums, blog posts, articles, and social media sites like Twitter and Facebook,
It consists of 3 steps:
- Listening to the online conversation regarding your business
- Understanding the reason for it and why your customers or prospects have that opinion
- Interacting with your customers and prospects to diminish any damage to your company’s brand that have resulted because of someone’s negative feedback about your business, product, staff or even you personally.
Reputation management is about controlling what people view on the Internet about you and maintaining positive views. Damage limitation is dealing with negative results on the Internet and reducing the damage it can do to an individual or company.
Suppose that someone writes something negative in an online forum about your product and the article which he has written is coming in the Google results than your own company website.
Reputation management helps to take the initiative and quite often prevent these negative results staying around in the first pages of the search engine result and limiting the damage that could have been caused to your company and product.
What are the steps to reputation management?
Different ways of Reputation Management are-
- The initial step is to see the actual negative content and analyzing does it have any truth. Sometimes it may be someone’s opinion or may be a lie? If it is a website, then it can be forced to take it down quite quickly.
- Start a strategy for creating positive content about the company or individual. This can be done through article and video syndication, guest blogging, and creating optimized profiles on social networking sites.
- Monitor the results and improvement.
- Implement strategy to prevent negative content reaching or staying long on the front page of the search engines result.
- Reputation is a social and external code of conduct.
In other words reputation is what other people think about you and not what you think about yourself. Most companies have a tendency to view their reputation as what they say about themselves.
In today’s connected world, reputations are now formed and sustained as much in Twitter or Face book as they are in press releases or other public affairs department.