Not really a secret…but, unless you are search geek like me, you probably never heard of Google’s Wonder Wheel. Its a pretty cool tool that has advantages for us marketers looking for a better collection of keywords to optimize our websites.
Let’s Give It a Test
Go to Google and enter a search term. In this example, I’ll use “scuba diving”. Type the phrase in the appropriate field. You’ll find 22 million results returned.
On the left side of the page you’ll see where you can click things like: Maps, Images, News, Blogs, etc.
Below that you’ll see “Any time”, then “All Results”. Below “All Results”, click on “More Search Tools”. Then click on “Wonder Wheel”.
You will see links that show what terms are being searched that are most closely associated to “scuba diving”.
How This Helps Small Business Marketers
If you are investing your time in online searches you know the value of Search Engine Optimization (obvi, right? ). These are the keywords and phrases used to promote your site to search engines. When you select a key phrase like “scuba diving” your site can get lost in the maze of other sites that have also chosen that key phrase.
By using Google’s Wonder Wheel you can begin to expand your keyword and phrase list to appeal to a more niche oriented, and motivated group of prospects.
Some of the related searches Google provided had to do with photos, certification, lessons, vacations and gear to name a few.
OK, these terms aren’t popular because this search engine says so – they are widespread because these are related terms that users are actually looking for. Is essence Google has delivered impressive free marketing research to you that can allow you to fine-tune your marketing strategy.
Also, these terms are PERFECT for you to use in articles and blog posts. Google has just told us that these terms relate to our core term “scuba diving”. Take this clue from Google and use it to your advantage. So, if I had a blog about scuba diving, I would have sections on: scuba diving photos, scuba diving certification, scuba diving lessons, scuba diving vacations and scuba diving gear.
This is a tool that almost NO ONE uses. Take advantage of it.