Over the past 30 years I’ve shared thousands of strategies to successfully get more customers, clients, and patients. But there are 10 tactics that are tried and true that I would suggest to any business owner, in any industry.
As a small business owner who is wearing so many hats, you might think that you’ll be working 80 or 90 or 100 hours every week just to implement, let alone perfect, these tactics. But that’s just not true. If you take the steps I’ve outlined below you’ll actually become more successful with more autonomy, independence, and security than ever.
BIG BREAKTHROUGH #1: Go from Business Owner to Entrepreneur
You’ve heard me explain the difference in the two…but just in case you missed it, I’m going to explain it again because this point is SO critical to your overall success.
Business Owner = A jeweler who owns a jewelry store
Entrepreneur = A person who owns a jewelry store to build a list of customers and also has web offers, runs jewelry parties, organizes tours to diamond mines for rich clientele to pick their own diamond, has other luxury product stores and affiliate relationships with them
Two different opportunities to go from business owner to entrepreneur include Vertical and Horizontal expansion.
1. Vertical Expansion example…someone who buys (or re-creates) their vendors or the businesses they sell to. Go up and down the supply chain and buy those businesses.
2. Horizontal Expansion example…realizing the real asset is the value with the customer you can buy or start related businesses that your list is already buying from. A restaurant owner who starts a catering business, an event planning service, a D.J. service, a professional photo shop, a wine store, limo service etc…
Start with what the _____________________ wants, NOT what you want.
The number one question you need to ask yourself is… “Who will give me the money?” So I ask you…who will give you the money? Write down three types of customers/clients/patients who’ll “give you the money.” Describe exactly who they are, what the look like, kids, family, wants, desires etc… To check yourself ask, “Why will they give me the money?”
BIG BREAKTHROUGH #2: GKIC Style Marketing
GKIC Style Marketing is typically referred to as…
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Still not sure? Here is my full presentation of the 10 Big Breakthroughs…
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