Recent Articles

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: February 18th, 2017 15 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]


How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2017 9 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted. Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must[…]


Ultimately, success boils down to your ability to do this…

By: Dan Kennedy on: February 11th, 2017 8 Comments


Handling Objections and Making the Sale

By: Dan Kennedy on: February 4th, 2017 9 Comments

When it comes to the sales process, there’s a standard set of objections that every sales person is going to hear, no matter what is being sold. The secret to success is to be prepared for these objections. The best way to be ready for them is to script them out in advance, handle them and memorize them. Top sales professionals do this all the time. An objection doesn’t necessarily mean there’s a level of[…]


Common Productivity Drain Holes And How To Avoid Them

By: Dan Kennedy on: January 31st, 2017 2 Comments

This is a continuation of last week’s blog The Value Of Being An Extremist. This week we’ll be focusing on the most common things that can drain your productivity and what you can do about that. Common Productivity Drain Holes Doing the wrong work Poor priorities, ranking, organisation Not know where the money actually comes from Some things should not be done. Some things should not be done now PROCRASTINATION IS BEST AT CERTAIN TIMES[…]


The Value Of Being An Extremist

By: Dan Kennedy on: January 24th, 2017 3 Comments

We’re going to talk about the process of extreme improvement of productivity. The first thing I would say about it is that we mostly talk about it as being a time management issue. But is this right? About Ambition People are less productive than they could be because: Bad methodology – 10% Insufficient motivation – 70% Insufficient pressure – 20% …but when discussing this, we go to “time management” and focus 90% of the discussion[…]


Work Smarter, Not Harder ‒ Seven Positive Traits Found in Most Successful Consultants and Coaches

By: Dan Kennedy on: January 14th, 2017 10 Comments

There are a number of things successful people do differently than the “mediocre majority”. If you learn to develop these good habits, you’ll get much more done during the day. Consequently, you’ll have more freedom and time to do the things you really like to do. Here are seven positive traits I commonly see among the most productive consultants, coaches and entrepreneurs: 1. Start your day early. Those who get up early tend to be[…]


Why ‘Shiny Object Syndrome’ Is Stunting The Growth Of Your Business… And The 7 Things You Can Do To Stop It

By: Wil Beyers on: January 10th, 2017 No Comments

We all love new things, that’s a fact of human nature. As a business owner, reading this blog, you’ve probably been blessed with an entrepreneurial streak, giving you creativity, vision and passion. All good right? But as entrepreneurs, that also means we’re prone to become attracted to the new, the ‘cutting edge’ and yes, occasionally it means we’re touched by ‘Shiny Object Syndrome’… If you’re not already familiar with this affliction, symptoms include… Distraction from[…]


Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: January 7th, 2017 7 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used. It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced. Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do? It is not uncommon for a client or[…]


Building a Long Term Relationship with Your Client Newsletter

By: Wil Beyers on: January 2nd, 2017 6 Comments

In this week’s article we’ll be talking about how you can use newsletters to stay top of mind with your prospects and clients and build a lifelong relationship with them. A Client Newsletter is one of your most important marketing tools for getting an avalanche of referrals and repeat business. Key points to consider: The most expensive part of marketing is generating the lead and getting the client. Staying in touch with them costs literally[…]