Recent Articles

Work Smarter, Not Harder ‒ Seven Positive Traits Found in Most Successful Consultants and Coaches

By: Dan Kennedy on: January 14th, 2017 10 Comments

There are a number of things successful people do differently than the “mediocre majority”. If you learn to develop these good habits, you’ll get much more done during the day. Consequently, you’ll have more freedom and time to do the things you really like to do. Here are seven positive traits I commonly see among the most productive consultants, coaches and entrepreneurs: 1. Start your day early. Those who get up early tend to be[…]

READ MORE

Why ‘Shiny Object Syndrome’ Is Stunting The Growth Of Your Business… And The 7 Things You Can Do To Stop It

By: Wil Beyers on: January 10th, 2017 No Comments

We all love new things, that’s a fact of human nature. As a business owner, reading this blog, you’ve probably been blessed with an entrepreneurial streak, giving you creativity, vision and passion. All good right? But as entrepreneurs, that also means we’re prone to become attracted to the new, the ‘cutting edge’ and yes, occasionally it means we’re touched by ‘Shiny Object Syndrome’… If you’re not already familiar with this affliction, symptoms include… Distraction from[…]

READ MORE

Three Tools I Use To Protect The Only Asset That Can’t Ever Be Replaced

By: Dan Kennedy on: January 7th, 2017 7 Comments

Customers: replaceable. Money: replaceable. The ONLY thing you can’t replace is the minute you just used. It’s gone. Gone forever. You cannot ever get it back. It can’t be replenished or replaced. Time should be a top priority. How are you spending yours? Are you spending it the way you want? Are you getting everything done and able to enjoy doing the things you love to do? It is not uncommon for a client or[…]

READ MORE

Building a Long Term Relationship with Your Client Newsletter

By: Wil Beyers on: January 2nd, 2017 6 Comments

In this week’s article we’ll be talking about how you can use newsletters to stay top of mind with your prospects and clients and build a lifelong relationship with them. A Client Newsletter is one of your most important marketing tools for getting an avalanche of referrals and repeat business. Key points to consider: The most expensive part of marketing is generating the lead and getting the client. Staying in touch with them costs literally[…]

READ MORE

What Disney V.I.P. Treatment Can Teach You About Email Marketing

By: Dan Kennedy on: January 2nd, 2017 6 Comments

As a fan of Disney, I think one of the greatest services they offer is a VIP guided tour. This allows you to do things such as skip to the front of the line, get led in through secret back doors, and basically do more in one day (and in great style) than most may ever imagine. It’s a premium service so as you can imagine, there are people who say the price is exorbitant.[…]

READ MORE

Persistence Pays – A Foolproof 7 Step Email Follow Up Sequence

By: Wil Beyers on: December 27th, 2016 1 Comment

Now’s the time to start your 7-Step email follow up sequence… Because systematic persistence produces success. What you’ll discover in this article is a systematic series of messages, each designed to build upon the previous ones… leading eventually to the inescapable conclusion that it’s time to sign on the dotted line. This article contains references to the articles we have posted in the last few weeks titled: A Step By Step Guide To Taking Your[…]

READ MORE

Pricing ‒ It’s More Flexible Than You Think

By: Dan Kennedy on: December 26th, 2016 7 Comments

Most small business owners operate in the dark when it comes to price. They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future. It’s time to shed some light on[…]

READ MORE

Sales Letter Secrets Part 2

By: Wil Beyers on: December 20th, 2016 2 Comments

NB: This article is a continuation of last week’s, which you can find here. Why Just “Writing Copy” Isn’t Good Enough. If you pick up most copywriting and marketing books, they’ll teach you how to do the basics. They’ll show you how to write a headline, close a sale, and insert “hypnotic commands” in your copy. They might even include templates you can “swipe and deploy” for your own business so their products are as[…]

READ MORE

Sales Letter Secrets Part 1…

By: Wil Beyers on: December 12th, 2016 3 Comments

This is truly where “rubber-meets-road” – the creation of your sales letter. It may not be THE most critical component in your Lead Generation System, but it certainly is ONE of the most critical – for a very simple reason: It’s Where You Ask for the Sale! Now this is often where a lot of business owners freeze up or freak out – “I’m not a writer!” they proclaim, “I barely even passed English!” If[…]

READ MORE

The Most Important Web Page You’ll Ever Build…

By: Wil Beyers on: December 5th, 2016 No Comments

The most important page in your whole website strategy is your lead capture page. This is also known as a squeeze page, and even though some people call it a landing page, it serves the same purpose. This is where you are going to drive all of your traffic with your postcard AND any other media you are using to drive traffic to your site. Any traffic is going to come to this page. And[…]

READ MORE